Feb 3, 2022
Messe Frankfort’s digital platforms helps retailers with emerging trends

The online platform Conzoom Solutions regularly offers new content that gives retailers resources in the form of expert tips, podcasts or videos. In March, the style agency bora.herke.palmisano will provide video contributions on Ambiente, Christmasworld and Paperworld as well as Creativeworld Trends 22+.

Upcoming trends related to colors, materials, designs, and handicraft techniques will be noted. Additionally, discussions on how these trends will impact consumers at home, at all festive occasions, in the home office or office, and how retailers can utilize trends for window dressing and product range design in the shop.

“After the cancellation of our consumer goods trade fairs in January and February 2022 due to the pandemic, we would like to quench the thirst for knowledge at least to some extent on a digital level; knowing full well that there is no substitute for inspiration on site,” said Julia Uherek, vice president, Consumer Goods Fairs. “We are all the more pleased that we were able to win over some top-class speakers from the planned Academy programs for contributions on Conzoom Solutions. This will shorten the time until our real reunion in Frankfurt in 2023 and until then we will regularly provide valuable tips for business success in these extremely challenging times.”

Topics & Speakers

Product Management

Contributions on exciting topics and best practices are planned. For example, Prof. Dr. Gerald Lembke, business coach, book author and keynote speaker, will soon take a look into the future and talk about the demands on product management for younger generations.

Digital Space

In addition, Frank Rehme, retail expert gmvteam, will address how visibility is strengthened in the digital space.

Sustainability

The future topics of sustainability and new work will also be examined in detail. The podcast with Mimi Sewalski, managing director of Avocadostore, Germany’s largest online shop for green products, is just online. Throughout the year, experts will show new ways in which retailers can manage their business in a more targeted manner and provide answers to questions that are currently of concern to the retail sector.

Messe Frankfurt Digital Platforms

Messe Frankfurt has been actively helping retailers to help themselves since 2019 with Nextrade, the first order and data management platform for the home and living sector, and Conzoom Solutions, an information platform for the global consumer goods industry.

Nextrade

The digital ordering and data management system for suppliers and retailers in the consumer goods industry extends the trade fair and allows orders to be placed at any time of day or night, 365 days a year. www.nextrade.market

Conzoom Solutions

Conzoom Solutions compiles all the industry’s information for retailers in the consumer goods industry. In the six categories of Trends & Implementation, Management & Publications, Marketing & Sales, Point of Sale, Personnel and Trade Fairs & Events, it provides active impulses, know-how and suggestions and supports for concrete implementation on site in the trade and digitally. Currently, the portal also offers retailers additional practical tips and assistance in coping with the extensive effects of the COVID-19 pandemic.

Additionally, Conzoom Solutions is a platform that offers the consumer goods industry a wide range of studies, trend presentations, workshops and guidelines for the point of sale. It provides a complete overview of Messe Frankfurt’s international portfolio in the consumer goods sector – bundling a wide range of information for retailers.




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