Feb 18, 2015
Messe Frankfurt Announces the Partner Country of Ambiente 2016

Messe Frankfurt announced that Italy is to be the next Ambiente Partner Country. During the Partner Country Reception for this year’s Partner Country, the USA, Detlef Braun, Member of the Executive Board of Messe Frankfurt GmbH, said, “We are delighted that Italy is to be the Partner Country of Ambiente, the world’s leading trade fair for the consumer-goods sector. As hosts, we want do everything possible to provide the perfect platform for a successful presentation of outstanding Italian design by new and long-standing exhibitors from our South European neighbor.” After Denmark, France, Japan and the USA, Italy is the fifth Ambiente Partner Country. The Partner Country presentations are always a magnet for visitors, and this year’s presentation by the USA was no exception. Now, exhibitors and visitors can look forward to an impressive display by the new Partner Country.

The official handover of the Partner Country Globe by Kevin C. Milas, Consul General of the United States of America, to Italy’s Consul General, Cristiano Cottafavi, was attended by numerous guests from business, politics and society, including American actress and Oscar winner Helen Hunt and Scott Henderson, the designer and curator of this year’s Partner Country presentation.

During the ceremony, Cristiano Cottafavi said, “The phrase ‘La dolce vita’ describes the relaxed Italian way of life perfectly and will have a special influence on Ambiente in 2016. Every year, Italy is one of the most important nations at the world’s most important trade fair for consumer goods, represented by numerous exhibitors and trade visitors. This is also an expression of the very close cultural, economic and social ties between Germany and Italy. I am very pleased about all initiatives to further develop this solid foundation of friendship and, therefore, very pleased that Italy has been chosen as the Ambiente Partner Country for 2016.”

Donald Wich, Managing Director of Messe Frankfurt Italy, is also delighted with the choice of Italy as the new Partner Country: “Ambiente is the fair for design-oriented companies from all over the world and Italian exhibitors are a traditional and very important part of the fair. I am particularly pleased that Italy’s unique achievements in terms of design and high-quality manufacturing will be emphasized even more than usual by the Partner Country presentation at Ambiente 2016.”

A total of 4,811 exhibitors from 94 countries are showing their latest products on almost 3,535,600 square feet (gross) at this year’s Ambiente. With 386 exhibitors in 2015, Italy is the fourth-largest exhibitor nation at the world’s leading consumer-goods show. On the visitor side, Italy was second only to Germany in 2014. Ambiente 2016 will be held at Frankfurt Fair and Exhibition Center from February 12-16, 2016.

Ambiente, the leading international trade show

Ambiente is the leading international trade show for products for the table, kitchen and household, gift articles, jewelery, wellness and fashion requisites, as well as decorative products, interior design concepts and furnishing accessories. Ambiente is ‘The Show’ for the entire sector and, thanks to its unique horizontal and vertical range of products, unrivalled worldwide. For five days at the beginning of the business year, 2014, more than 4,700 exhibitors showed their new products and innovations for the coming season to 144,000 trade visitors from over 160 countries. The world’s leading consumer-goods show is also distinguished by a wide variety of events, promotional programs for young people, trend presentations and awards ceremonies.

Note for journalists:

You will find further information and high-resolution photographs of Ambiente on the internet at www.ambiente.messefrankfurt.com/journalists.

You can also follow Ambiente on the internet on Facebook, Twitter, Pinterest and Instagram:

http://ambiente-blog.com/

www.facebook.com/ambientefair

www.twitter.com/ambiente www.pinterest.com/ambientefair www.instagram.com/ambientefair

Background information on Messe Frankfurt

Messe Frankfurt is one of the world’s leading trade show organizers, generating around €

550* million in sales and employing more than 2,200* people worldwide. The Messe

Frankfurt Group has a global network of 28 subsidiaries and around 50 international Sales Partners, allowing it to serve its customers on location in more than 160 countries. Messe Frankfurt events take place at more than 30 locations around the globe. In 2014, Messe Frankfurt organised 120* trade shows, of which more than half took place outside Germany. Comprising an area of 578,000 square meters, Messe Frankfurt’s exhibition grounds are home to ten exhibition halls. The company also operates two congress centers. The company is publicly owned, with the City of Frankfurt holding 60 percent and the State of Hesse 40 percent.

For more information, please visit our website at: www.messefrankfurt.com * preliminary figures (2014)




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