Mar 10, 2009

Midwest Introduces New, Convenient Online Shopping for Independent Retailers

Cannon Falls, MN — Midwest, leading designer and manufacturer of the Seasons of Cannon Falls®, Colonial Candle® and Delight™ brands, introduces a new way for independent retailers to conveniently view, search and shop Midwest’s complete product line online at midwestofcannonfalls.com by clicking on the red bar titled “Midwest Retailers: Log on now to Shop Online.” Designed to streamline the process and help retailers save time by providing information and online ordering 24/7, Midwest’s new e-commerce site also allows retailers to efficiently search more than 5,000 product photos and details; view and print statements, order history and credit memos; pay invoices; and view e-catalogs.

Retailers receive 10 percent off their first order on Midwest’s e-commerce site now through March 31, 2009 as an added incentive. To receive the discount, retailers simply enter code B2B10 in the shopping cart comments field.

“Midwest’s new e-commerce site provides retailers the convenience and flexibility of ordering when they have the time, which may very well be evenings and weekends,” says Midwest President Frederic Contino. “We are committed to providing new ways to help our customers maximize efficiency and make the most of their time, especially in these economic times when everyone is being challenged to do more with less.”

To access Midwest’s e-commerce site, please visit midwestofcannonfalls.com and click on the red bar titled “Midwest Retailers: Log on now to Shop Online.” To set up an online account or for more information, please contact your local Midwest account manager, or call 800-776-2075 and press “5” for customer service.

Midwest sparkles as a national leader in the giftware, holiday and candle industries, bringing independent retailers dazzling product designs, award-winning display ideas, innovative merchandising programs, shining customer service, and an experienced and enthusiastic sales team through the company’s Sparkle program.

Through its Seasons of Cannon Falls brand, Midwest offers a wide variety of exclusive holiday, seasonal, and everyday home accents and gifts. Through its Colonial Candle brand, Midwest brings independent retailers the highest quality premium candles featuring on-trend fragrances and colors, new technologies, effective displays and the Colonial Candle PromiseTM.

Through our Delight brand, we offer a complete collection of trend-forward candle accents to brighten the home, and our new GLO collection features innovative flameless candles and home decor. Please call 800-776-2075 or visit midwestofcannonfalls.com to request more information or locate a showroom near you.