Dec 30, 2008
Midwest Introduces World’s Largest Sock Monkey During Winter Market

Cannon Falls, MN – Midwest, leading designer and manufacturer of the Seasons of Cannon Falls®, Colonial Candle® and Delight™ brands, takes its popular plush sock monkeys to new heights – literally – by introducing the world’s largest Genuine Monkeez sock monkey during the Atlanta International Gift & Home Furnishings Market. A larger-than-life, eight-foot replica of the company’s best-selling Genuine Monkeez™ sock monkeys, Super Sammy will be on display in Midwest’s AmericasMart showroom, located in Building One/Merchandise Mart, Suite 16A7, during the January market running January 6 through 14, 2009.

Super Sammy will also be the star of the company’s Go Bananas event on Friday, January 9, 2009, from 4 to 7 p.m. in the Midwest showroom. Independent retailers are invited to attend the Go Bananas event to meet and have their photo taken with Super Sammy, receive complementary Genuine Monkeez gifts, and receive free freight on all Genuine Monkeez orders of $500 or more with immediate shipping. All retailers who participate will also be entered to win the collection’s 42-inch Sammy sock monkey worth $100 suggested retail.

Super Sammy will also be on display in Midwest showrooms during the Dallas, New York and Las Vegas winter gift and home décor markets, as well as the New York Trim and Toy Show in February 2009.

Made of acrylic yarn just like his smaller Genuine Monkeez counterparts, Super Sammy measures eight feet from head to toe and weighs in at 73 pounds. His head alone measures 64 inches in circumference, and Super Sammy boasts a 57-inch waist and a 38-inch long tail. Super Sammy took more than one month to make by a specialist in life-size fabric creations. Super Sammy was created to help kick off Seasons of Cannon Falls’ new Genuine Monkeez collection, featuring more than 80 best-sellers and new sock monkey plush, gifts, and home décor including new striped sock monkeys, clothing sets for the monkeys, magnetized accessories, clock, wall hooks, wall decals, signs, drawer pulls, containers, rug, pillows, lanterns, knapsack, book marks, coin purses, goody bags, juggling balls, cell phone carriers, bank, bobble head, mug, plate and cup set, magnets, and ornaments.

Magnets are safely hidden inside Genuine Monkeez’ hands and feet for added fun and play value, and each monkey comes dressed in a removable knit hat and scarf with Velcro, which children may easily remove and re-attach or mix and match with other monkeys. Suggested retail prices range from $2 to $25 for plush, gifts and most décor items.

“Independent retailers have made our Genuine Monkeez plush sock monkeys a blockbuster hit, so thanks to their ability to sell through and high demand from our customers, we’ve created more than 60 fun, new designs at excellent price points to combat the current economic pressures that everyone is facing,” says Midwest President Frederic Contino. “And, we created Super Sammy to help kick off the new collection in a larger-than-life way, and help bring humor and fun to retailers during the winter markets.”

Midwest sparkles as a national leader in the giftware industry, bringing independent retailers unique product designs, award-winning display ideas, innovative merchandising programs, outstanding customer service, and an experienced and enthusiastic sales team. Through our Seasons of Cannon Falls brand, we offer a wide variety of exclusive holiday, seasonal, and everyday home decorations and gifts. Through our Colonial Candle brand, we bring independent retailers the highest quality premium candles and home fragrance products featuring on-trend fragrances and colors, effective displays, and new GLO™ flameless candle accessories. And through our Delight brand, we offer a complete collection of trend-forward candle accents to brighten the home. Please call 800-776-2075 or visit midwestofcannonfalls.com to view Midwest’s e-catalogs, for more information, or locate a showroom near you.




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