May 25, 2007

Midwest Rewards Customers, Helps Retailers

Cannon Falls, MN – Midwest, leading designer and manufacturer of the Seasons of Cannon Falls brand of holiday and seasonal home decor and premium Colonial Candle brand of candles, introduces Midwest Advantage, a new customer rewards program that gives customers valuable tools, benefits and discounts. The Midwest Advantage program is part of the company’s “Sparkle” campaign to help specialty retailers gain a competitive edge to be successful in today’s competitive market.

“At Midwest, we value every customers and understand that they need more than just great products to be successful – retailers today need tools to create fabulous displays, in-store events to drive traffic, and so much more,” says Frederic Contino, Midwest President. “The Midwest Advantage program is our way of saying ‘thank you’ to our customers for their commitment to us, as well as providing valuable tools to help their business grow.”

The Midwest Advantage program is open to all independent retailers, and rewards customers for buying from the Seasons of Cannon Falls and Colonial Candle brands. Rewards include visual display and merchandising ideas DVD and newsletter, product images for advertising, in-store consumer brochures, in-store event support, sample and trial products, consultation for in-store visual display support, discounts and more.

“Speaking from personal experience, the Midwest Advantage program is extremely valuable to independent retailers, and has proven to be a big benefit to me,” says Sue Quigley, owner of Susie Q’s Accents in Burnsville, Minn. “Through the Midwest Advantage program, I’ve received free display ideas, free postcards to promote my store, and help with advertising.”

For more information about the Midwest Advantage program, please contact your local sales partner, visit one of Midwest’s 10 showrooms (Atlanta, Billerica, Chicago, Columbus, Dallas, Denver, Los Angeles, Minneapolis, New York, and Seattle), or call Midwest at 800-776-2075.

Midwest sparkles as a national leader in the giftware industry, bringing independent retailers dazzling product designs, award-winning display ideas, innovative merchandising programs, shining customer service, and an experienced and enthusiastic sales team. Through our Seasons of Cannon Falls brand, we offer a wide variety of exclusive holiday, seasonal, and everyday home decorations. Through our Colonial Candle brand, we bring independent retailers the highest quality premium candles featuring on-trend fragrances and colors, effective displays and the Colonial Candle PromiseTM. Please call 800-776-2075 or visit midwestofcannonfalls.com to request more information or locate a showroom near you.