Mud Pie promoted Adam Shapiro to chief financial officer (CFO).

Shapiro, who has served as Mud Pie’s executive vice president of finance since the summer of 2023, brings more than 14 years of financial leadership and strategic acumen to the role. Mud Pie’s former CFO Mark Miller, held the position for 26 years before transitioning to a role as a member of the board. Miller will continue to remain active with the company and will work with Shapiro and his team in an advisory capacity.

During his tenure at Mud Pie, Shapiro has played a critical role in several key initiatives, including the successful launch and go-live of a new enterprise resource planning system, optimizing company cost structures, strengthening financial controls, and advising on the direct-to-consumer strategy alongside Mud Pie’s eCommerce team.

Marcia Miller, Mud Pie’s CFO, added, “Adam has been an invaluable asset to our team over the last year and a half. His deep expertise in finance, combined with his strategic vision, will continue to drive our growth and enhance our financial performance as we enter this next chapter.”

Shapiro earned a bachelor of business administration from The University of Texas at Austin, and went on to hold significant roles in investment banking and private equity across major financial hubs. He served as vice president of strategy at Claire’s, the global jewelry and accessories retail giant located in Chicago. Throughout his five years there, Shapiro played a pivotal role in Claire’s recovery from bankruptcy, the growth of the concessions business and the shaping of its long-term strategy. He subsequently assumed the position of chief financial officer at ThreadStudio, an innovative print on-demand manufacturer based in Atlanta, Georgia.

Shapiro notes, “I am honored to take on the role of chief financial officer at Mud Pie. The company has a rich history of creativity and excellence, and I am excited to lead our financial strategy as we continue to innovate and expand. I look forward to partnering with Mark and Mud Pie’s leadership team to deploy strategies that grow Mud Pie’s market share and foster the culture that makes us truly unique.”

As CFO, Shapiro aims to lead the company through its next phase of expansion while nurturing its strong organizational culture. His leadership style emphasizes active listening, continuous learning, and cross-functional collaboration, fostering an environment where innovative growth strategies can flourish.