Nassau Candy expands candy cane offerings
Nassau Candy unveiled the latest additions to its Clever Candy candy cane offerings. New this year — the Clever Candy Jolly Giant Candy Cane, Tutti-Frutti Rainbow Candy Cane and Candy Cane Crunch.
These newest releases come after the successful launch of the Clever Candy Peppermint Candy Cane Bucket, Candy Cane Cradle and Mini Candy Canes for the 2025 Holiday Season.
“Our Clever Candy Peppermint Candy Cane assortment was so well received last year due to its quality and price point, that we have decided to expand the collection with even more of the classics that shoppers are looking for,” said Dana Rodio, director of marketing & brand strategy at Nassau Candy. “These new additions are great stocking stuffers, gift toppers and dessert ingredients while bringing the playfulness and whimsy of the Clever Candy brand.”
Measuring approximately 10 inches high, full of peppermint flavor and featuring a vibrant gift box, the Clever Candy Jolly Giant Candy Cane is a wow novelty gift that plays well on social media.
The new Tutti-Frutti Rainbow Candy Cane is a colorful and flavorful twist on a candy classic, featuring a sweet, fruity flavor and rainbow stripes. The candy canes come in a cradle box that’s instantly familiar to shoppers and makes it easy to merchandise on shelves.
Candy Cane Crunch makes it easy to bring a pop of peppermint flavor to baked goods, chocolate creations and hot cocoa bars. Each resealable mini round tub is filled with classic red and white crushed peppermint pieces, allowing shoppers to incorporate them into different recipes or add as a topping.
All new Clever Candy Candy Cane items will feature bold, playful graphics, the signature Clever Candy splat along with a holiday-themed joke.
The Clever Candy Cane items are available for purchase for the 2026 Holiday Season. To view the entire Clever Candy collection, visit nassaucandy.com/brands/clever-candy.
