Sep 4, 2014
Nat & Jules® by DEMDACO® introduces the LillyBit Line of Fashionable and Functional Accessories For the On-the-Go Mom

DEMDACO®, the Leawood, Kansas-based design firm specializing in gift and home décor products, is delighted to expand its Nat & Jules® brand of children’s toys and gifts with the LillyBit collection of one-of-a-kind personal accessories designed for the on-the-go Mom.

LillyBit products are developed for the busy Mom who appreciates function and desires fashion. The line of stylish bags, including a brand new diaper bag and pacifier pouch, features practical designs and quality construction, packaged in fashionable fabrics and prints to suit every Mom’s personal style. LillyBit products are the perfect compliment to Nat & Jules’ assortment of toys and gifts for baby and children that feature trend-forward designs made from the finest materials.

“We are so excited about our new partnership with Nat & Jules by DEMDACO,” says LillyBit founder and co-owner, Lyssa Surface. “It is a huge opportunity for our brand to continue to grow and provide new functional and fashionable products that our consumers and retailers have come to know and love. Everything we design is with Mom in mind, creating products that help make her life out-and-about with her little ones easier. Nat & Jules is the perfect partner to bring these products to market.”

“The LillyBit brand offers unique and fashionable solutions to new Moms. We are thrilled with our partnership and the potential to bring these fantastic products to more people,” says Peter Friedmann, Vice President of Product Development for DEMDACO.

LillyBit is the creation of businesswoman and mom, Lyssa Surface, who couldn’t find a small and stylish bag to accommodate her baby-changing needs. Enlisting the help of fashion designer, Jessica Schifman, they created the LillyBit Uptown Diaper Clutch, a stylish alternative to a bulky diaper bag designed with luxurious details and convenient features. The unique tri-fold bag provides quick access to essential diapering supplies, including diapers, wipes and rash ointment, and includes an interchangeable strap that can be worn a variety of ways, including over-the-shoulder and as a handbag, wristlet or clutch.

In addition to the popular Uptown Diaper Clutch, Nat & Jules and LillyBit are excited to introduce several new personal accessories to the line this season. A larger, full-size diaper bag features a unique, full-access opening at the top, making it easy to find the bag’s complete contents. And a chic pacifier pouch and pacifier strap that accommodates most pacifiers will keep baby happy and looking adorable.

Thanks to sophisticated designs and chic fabrics, LillyBit products can be enjoyed by Mom even after Baby outgrows them. The versatile diaper bags transform into practical, multi-purpose totes, and the pacifier pouch is perfectly sized for ear buds, lipstick and other petite necessities.

The fashionable and functional LillyBit collection from Nat & Jules by DEMDACO is available for pre-order in the DEMDACO booth 6207 at the ABC Kids Expo in Las Vegas, September 7-10, 2014. The full line will be on sale January 2, 2015. Contact your DEMDACO account executive by visiting


DEMDACO’s purpose statement is very simple; to pursue business the way it ought to be. We realize that this compass setting requires constant evaluation and calibration, and we realize that we fall short of our goal every day. But we’re committed to the notion that business does not have to be solely a financial endeavor. It is first, and foremost, a human endeavor.

Founded in 1997 by Dave and Demi Kiersznowski, DEMDACO offers a hand-selected collection of artist-inspired products for consumers and their homes. The collection of products—spanning gifts, home décor, health & beauty, fashion & jewelry, holiday décor, and baby & kids—includes unique designs from Willow Tree®, Studio™ by DEMDACO, Big Sky Carvers® by DEMDACO, Silvestri! ® by DEMDACO, Nat & Jules® by DEMDACO and glow-ology® by DEMDACO. DEMDACO products are sold primarily at specialty and independent retailers nationwide.

For more information about DEMDACO products, please contact Customer Care by phone at 888.336.3226, email, or visit the DEMDACO web site at Visit our DEMDACO showrooms in Atlanta, Dallas, Las Vegas and Denver.

About LillyBit

LillyBit is a fashion-forward brand based in Kansas City that provides chic essentials for today’s style-conscious moms and their babies. Founded by businesswoman and mom, Lyssa Surface, the company takes pride in designing products that are unique, practical and functional for fashionistas of all ages. L&J Design House, the parent company of LillyBit, manufactures the patented LillyBit Uptown Diaper Clutch, which was co-designed by Surface and fashion designer, Jessica Schifman. For more information, please visit the LillyBit website at


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