Sep 3, 2015
National Retail Federation releases Retail Holiday Planning Playbook

The inaugural 2015 Retail Holiday Planning Playbook is the retailer’s guide to key questions and issues around the upcoming holiday season. The 2014 holiday season rang up a hefty $616.1 billion in U.S. sales, 4 percent more than the previous year. As such, it’s little surprise that retailers start planning early; last year, more than half of retailers surveyed kicked off their holiday planning in June or earlier.

With Holiday 2014 still fresh in mind, the National Retail Federation asked CIOs, CMOs, Loss Prevention, Digital Commerce and Supply Chain executives two questions: What did they learn during Holiday 2014 that they want to change this year, and in what areas are they investing this year to improve holiday operations and results?

The responses present a microcosm of modern retail: Driven by consumer expectations for a seamless experience across retailer touch points, retail functional areas are increasingly interconnected, if not outright interdependent.

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