Jan 7, 2014

New AmericasMart App Enhances Unprecedented Market Experience

AmericasMart® Atlanta today unveils a revolutionary mobile market app designed to give its customers optimum connectivity with maximum functionality in a technology advance unmatched in size and scale by any wholesale marketplace, according to Jeffrey L. Portman, Sr., president and chief operating officer. The app is now available on the Apple App Store and Google Play.

The introduction follows more than two years of research, design and development to create a digital environment scaled to the unique needs and demands of buyers and sellers doing business daily, and across the 14 annual markets staged within AmericasMart’s expansive 7.1 million-square-foot campus.

The new AmericasMart mobile app delivers a greatly enhanced customer experience by making it easier for buyers to discover and explore new and existing exhibitors, categories, lines and products and to make note of Market events and promotions. It allows buyers to browse exhibitors by floor map or in a list, and enables them to record favorite lines and categories, and to plan, organize and manage Market details to optimize their AmericasMart visit. Functionality enhancements will emerge over the next 12 months as the mobile app expands in scope and scale.

“The transformative power of this app is limited only by the boundaries of technology, which in our execution is virtually limitless,” notes Portman. “This elevates the experience of doing business here to a level of unfathomable convenience and efficiency,” Portman adds.

Key functionality of the free app includes:

· Comprehensive search tool encompassing exhibitors, product lines, categories, events and services

· Enhanced exhibitor digital showrooms with logos, descriptions, product lines, categories, images, services and contact information including social media links

· Dynamic floor plans allowing buyers to easily navigate the campus, floor by floor

Another addition is a built-in augmented reality scanner, which allows buyers to easily connect to exhibitor information, pinpoint their location on campus, and add exhibitors and events from on-campus printed materials and signage to their Market Plan scheduling tool.

The new the mobile app, in tandem with the enhanced AmericasMart Atlanta website and free Wi-Fi throughout the campus, means that buyers and exhibitors are now more connected than ever. They will benefit from an enhanced online experience at www.AmericasMart.com, which also features expanded exhibitor profiles, searchable content, new floor plans, and Market Plan accounts.

ABOUT AMERICASMART

AmericasMart Atlanta is the nation’s only global wholesale marketplace housing the world’s single-largest collection of home, gift, area rug and apparel merchandise. The largest of AmericasMart’s 14 annual Markets and shows, The Atlanta International Gift & Home Furnishings Market and The Atlanta International Area Rug Market in January and July are the ignition switch for global retailing with buyers from every U.S. state and more than 90 countries discovering product in more than 1,400 showrooms and more than 2,500 temporary exhibiting companies. ICON HONORS, the home and gift industry’s most celebrated recognition program, is produced and staged annually by AmericasMart.

Located in downtown Atlanta, the AmericasMart complex contains more than seven million square feet of space. It’s a huge global stage on which manufacturers, designers and sales representatives unveil new lines, launch new designs and introduce new categories – all for the benefit of buyers seeking all that is fresh and first in the home, rug, gift and apparel arenas. For more information, please visitwww.AmericasMart.com. Follow us @AmericasMartATL or @AtlantaApparel.