Nov 19, 2013

New G! High‐Margin, Design‐Driven Giftware Brand to Debut During January Markets

Midwest‐CBK, LLC, national designer and manufacturer of seasonal, everyday gifts and home accents, introduces G!, a new, high‐margin, design‐driven giftware brand. G! will debut at AmericasMart in Atlanta January 2014 in Southeast Marketing’s showroom in Building 2, Suite 1305. G! will also be on display during winter markets in Dallas (3 Gentry’s, Trade Mart Suite 2040), Seattle (DandyLines, Suite 274) and Minneapolis (All About You, Red 265). The initial introduction will feature 900 seasonal and everyday gift SKUs that marry the best in high‐margin products and fashion‐forward design.

“We’re hearing time and again from independent retailers that they’re hungry for higher margins and exclusively designed, quality giftware,” says Marty Nimerfroh, G! vice president of sales. “G! delivers both with high‐margin, design‐driven giftware, backed by Midwest‐CBK, one of the most trusted, long‐standing leaders in the industry.”

G! delivers fresh, fun and trend‐setting style in exclusively designed seasonal and everyday gifts at prices that deliver higher profits for retailers. Themed collections provide ease of shopping and tell a story, assisting retailers in merchandising. Themes include Wine After Wine, The Sweet Outdoors, Treasured Friendship, A Dog’s Home, Santa’s Workshop, Reindeer Cheer, Jingle Paws and more.



Wholesale prices range from $1 to $20, with recommended retail prices ranging from $2.99 to $60.00. G! will feature three‐tiered pricing based on volume quantity breaks, with tiers supporting up to a 3 times markup.

The new G! brand will be guided by giftware industry leaders Nimerfroh and Alissa Benjamin, vice president of product development and sourcing for G!. As vice president of sales, Nimerfroh leads the G! sales team, bringing more than 30 years of sales and management experience in gift and home accessories, including managing sales efforts for two major giftware companies. Benjamin leads the product development team, bringing 14 years of experience in design, art direction, marketing and trendspotting.

“With Marty and Alissa at the helm, G! promises to be one of the most exciting new introductions in the gift industry in years,” says Dick Duff, general manager of Midwest‐ CBK. “The Midwest‐CBK and G! connection allows for administrative economies of scale such as distribution, and better sourcing, which means superior pricing. But G! has its own distinctive identity and niche focusing on high‐margin designs, calling for separate sales and marketing teams.”

Headquartered in Cannon Falls, G! sales offices are located in the US and Canada, with showrooms located in Atlanta, Dallas , Seattle, Minneapolis, Hong Kong and China.

For more information or to make an appointment during the winter markets, visit www.gforgifts.com, call 800‐776‐2075 ext. 2210 or contact mnimerfroh@mwcbk.com.

About G!

G! is the new giftware brand that delivers high margins and exclusive seasonal and everyday gifts for independent retailers. Backed by Midwest‐CBK, G! features fresh, fun and trend‐setting style at prices that deliver higher profits for retailers. For more information, visit www.gforgifts.com, call 800‐776‐2075 ext. 2210 or contact mnimerfroh@mwcbk.com.