Oct 1, 2007
When it comes to this game, firm’s executives know the drillBy Marsha BrownStar-Telegram.com

When a close friend gave Gary Fewell a board game called Wildcatter, based on the oil and gas industry, he was more than mildly intrigued.

By the time he played the game with his teenage son, in perhaps a mismatch, the chief executive of DFW Genesis Energy Group began thinking of it more as a potential investment than as a fun gift.

“It’s become one of the things that the two of us do together a couple of times a week where we actually interact,” Fewell said. “When we play the game, we spend two to three hours together. Anything that can keep a teenager focused for that long and can also keep the attention of someone like me has an unusually broad appeal.”

Fewell researched the game’s history and found that Wildcatter has been on the market for nearly two decades. It sold well, mostly in specialty retail stores and a couple of department stores including Neiman Marcus, before sales declined in the late 1980s along with the American oil and gas industry.

Still, some retailers faithfully stocked the game and enjoyed steady sales for their trouble.

Believing that perhaps the time had once again come for Wildcatter, Fewell took the game to the office to get the reaction of his company’s vice president, Ray Wright.

“I was impressed with the game,” Wright said. “I could see a lot of marketing possibilities for the game that had never been pursued by the company.”

DFW Genesis bought the rights to the game last summer and is launching a marketing campaign that includes signature games, executive additions and customized versions.

Read complete article.




Social Connections


📣 Meet our speakers! 📣The Garden Center Show, presented by Lawn & Garden Retailer, is excited to announce our Keynote Speakers! 📣 Michelle Sherrier: Owner of MC Design Academy and host of The Retail Whore Podcast📣 Tim Quebedeaux: Owner of RetailKPI and Service Provider for The Garden Center GroupBe sure to check them out, along with our full, FREE conference schedule for The Garden Center Show, Aug. 6-7 in Rosemont, IL.🔗 Register for FREE: LGRMag.com/GCSRegister🌐 Learn more: www.gardencentershow.com🚌 Bus tour info: lgrmag.com/LGRBusTour#GCS24 #GardenCenterShow #GardenEvents #InPersonEvent #Networking #RetailStrategies #SpecialtyRetailers #GardenCenter #Conference #speaker #keynotespeaker ... See MoreSee Less
View on Facebook
Gift Shop Plus Winter 2024
Get one year of Gift Shop Plus in both print and digital editions for just $16.

Interested in reading the print edition of Gift Shop Plus?

Subscribe Today »

website development by deyo designs