Oct 3, 2024

Nicole Brayden Gifts acquires Keep Nature Wild

Nicole Brayden Gifts, a wholesaler in the gift industry, added Keep Nature Wild to its portfolio.

This launch brings outdoor-inspired apparel, accessories and a mission-driven focus to Nicole Brayden’s lineup, which already includes brands such as Mad Man, Cait + Co, and Divinity Boutique.

According to the company, Keep Nature Wild has committed to giving back to the planet through its unique mission of environmental stewardship. For every product purchased, Keep Nature Wild picks up one pound of trash from the wild. Every purchase helps fund cleanups across the U.S. through its dedicated community of volunteers known as the Wild Keepers, who have collectively removed over more than 1,000,000 pounds of trash from natural spaces, according to the company.

Keep Nature Wild’s line of outdoor apparel and accessories, including its signature tees, hats, bags, and stickers, is designed to inspire adventurers while giving back to the great outdoors.

“We are so excited to welcome Keep Nature Wild to the Nicole Brayden family,” says Keith Schwartz, president of Nicole Brayden Gifts. “KNW’s mission aligns perfectly with our commitment to offering products that encourage adventure, inspire, and make a difference. Retailers will not only offer high-quality, adventure-ready apparel but also become part of a brand that’s actively making a difference for our environment.”

This acquisition expands Nicole Brayden’s offerings to include a focus on nature lovers, adventurers, and environmentally conscious consumers, creating opportunities for new retail partnerships in outdoor, gift, and lifestyle markets, the wholesaler said.