Noah’s Naturals Announces Natural Products Association Certification
Los Angeles, CA — Noah’s Naturals announces today that twelve of its skincare products have been awarded the prestigious “certified natural” seal of approval from the Natural Products Association (NPA). Since the natural standard certification program was implemented two years ago, just a fraction of the natural personal care products in the marketplace have met the NPA’s stringent criteria for certification. In fact, the NPA recently surpassed 300 certified products – and Noah’s Naturals helped them reach that milestone.
“The Natural Products Association is pleased to have certified twelve products from the Noah’s Naturals line of skincare products,” said Daniel Fabricant, Ph.D., vice president of global government and scientific affairs for the Natural Products Association. “The NPA Natural Seal provides consumers with confidence that these products are natural, responsible and sustainable. The Noah’s Naturals certified products join the hundreds of other NPA certified products that are truly natural.”
“Today, the demand for natural personal care products is higher than ever, and the marketplace has reacted accordingly,” said Noah’s Naturals Founder Noah Bremen. “Third party certification is important in that it lets consumers know which products are authentically natural. To have the NPA recognize Noah’s Naturals is not only an honor, but it lets consumers who care about the quality of their products know that ours are among the best.”
Under the NPA’s program, to merit bearing the seal, products must follow strict guidelines set by the association. Products must be comprised of at least 95 percent natural ingredients – coming from a renewable or plentiful source found in nature (flora, fauna, mineral). Non-natural ingredients are allowed only when viable natural alternative ingredients are unavailable and only when there are absolutely no suspected potential human health risks. Products cannot use animal testing beyond what is required by law, and they must use a majority of (bio)degradable and post-consumer recycled content in their packaging.
Since its inception, Noah’s Naturals products have been – and will continue to be – formulated with only the purest and most efficacious ingredients that Mother Nature has to offer. Each product contains naturally derived plant ingredients, essential oils and proteins to provide nourishing and effective care. The Noah’s Naturals collection is also completely free of the harsh chemicals that can be found in conventional skin care products.
Noah’s Naturals products do not and will never contain:
parabens
propylene glycol
petrolatums
sodium lauryl sulfate
phthalates
animal by-products
any animal testing
Noah’s Naturals products are available at select food, drug and mass retailers nationwide.
About the Natural Products Association
Founded in 1936, the Natural Products Association is the nation’s largest and oldest non-profit organization dedicated to the natural products industry. The Natural Products Association represents more than 10,000 retailers, manufacturers, wholesalers and distributors of natural products, including foods, dietary supplements, and health/beauty aids.
About NOAH’S NATURALS
NOAH’S NATURALS is an eco-luxe beauty brand specializing in natural anti-aging beauty regimens that treat skin from the inside out. With its comprehensive line of topical (beauty) products and its ingestible natural beauty elixir, Noah’s Naturals has created a whole new segment in the beauty category with its “Beauty from the Inside Out” philosophy. Noah’s Naturals products unite performance and luxury, providing consumers with beautifully packaged products containing efficacious formulas based on the latest innovations in “green chemistry,” all at affordable prices.
We Believe that it is not only our responsibility but also our duty to give back to environmental causes. Every day we strive to create positive change in the world and hope to inspire others to do the same. At Noah’s Naturals, We Care.
