Jul 10, 2026

NY NOW to have over 90 brands from 19 countries exhibit at summer show

This August, the Javits Center becomes a crossroads of global design. NY NOW announced that more than 90 brands and makers from 19 countries will exhibit at the summer NY NOW show, Aug. 2-4, giving thousands of buyers direct access to product lines they won’t find anywhere else in the U.S. market.

From hand-forged jewelry in Brazil to artisan ceramics in Sicily to beadwork rooted in South African craft traditions, this summer’s international lineup offers buyers a rare view of where global design is headed — and a chance to source from collections with built-in stories that resonate with today’s consumers. Many of the participating brands are supported by their home countries’ trade and export programs, underscoring the show’s role as a launchpad for makers entering the U.S. market for the first time.

Three pavilions, three distinct points of view

Beyond the individual exhibitor booths spread throughout the floor, buyers can explore three curated national pavilions built for focused discovery:

• The Sicilian Pavilion — 15 companies spanning gift, lifestyle, jewelry and accessories, showcasing the craftsmanship of one of Italy’s most storied design regions
• The Ghana Pavilion — a broad, vibrant range of gift and lifestyle products from one of the show’s most active international delegations, with 14 participating brands
• The South Africa Pavilion — 11 companies concentrated in jewelry and accessories, reflecting the country’s distinctive beadwork and metalwork traditions

“NY NOW has historically been known for its international presentation — showcasing handmade, artisanal product alongside more mainstream brands from countries around the world,” said Dorothy Belshaw, CEO of NY NOW. “Having product from almost 20 international countries brings a diverse aesthetic and point of view to the show.”

Why it matters for  buyers

For retailers looking to differentiate their shelves, this summer’s international showing offers something increasingly rare: product with authentic provenance, at scale, curated for efficient sourcing. Whether a buyer is looking for one standout item or building an entire assortment around a global narrative, the breadth of this year’s international presence — spanning the Americas, Europe, Africa and Asia — makes NY NOW a definitive sourcing destination this August.

Full list of confirmed international exhibitors

For more information about these and all of the exhibitors showing at the upcoming NY NOW show, visit nynow.com.