Dec 6, 2019
NY NOW Winter 2020 market celebrates curated experiences

NY NOW, a market for home, gift, handmade and lifestyle, is presenting three distinct brand communities that will evoke discovery and embrace the affinity for lifestyle buying at its Winter 2020 market. Taking place Saturday, Feb. 1-5 at the Jacob K Javits Center in New York, NY NOW will showcase an influential portfolio of brands and products in Design, Sustainability and Wellness, ultimately creating an immersive environment to inspire and educate independent retailers who are looking to activate a new community of brands within their store.

“The upcoming Winter 2020 edition of NY NOW is all about embracing our communities of brands and products with the goal to stimulate, energize and inspire retailers and media alike. At this market, we will introduce new and relevant brands across the many lifestyle product categories NY NOW offers,” said Ilene Shaw, Shaw & Co. Productions and curator for NY NOW.

Accent on Design

Accent on Design presents a juried curation of both established and emerging brands that embody unique concepts, embrace form and function, and inspire change through new product launches. From furnishings and decorative accessories to audio accessories and state-of-the-art kitchen gadgets, Accent on Design presents a collection across all categories of product.


Recognizing and embracing the community of brands that live, breathe and incorporate sustainability into their project lifecycle are celebrated throughout the NY NOW market, but particularly within the HANDMADE Collection. A cohesive, eco-friendly representation throughout the Handmade Designer Maker, Artisan Resource and Handmade Global Design sections will present the industry with progressive brands that are promoting awareness and


Sitting within the environment of Lifestyle, thousands of retailers and spas can expect to discover a dramatically expanded Wellness section. This collection will feature emerging and established must-know brands from innovative beauty, CBD and apothecary to state of the art supplement/natural health products, and everything in between.

IndieNOW is a beautifully curated, open environment within Wellness that amplifies the new and emerging brands in the ever-changing beauty and personal care space.

For more information on NY NOW, visit

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