One Kings Lane Sale Raises $20,000 for Gift for Life
Gift for Life, the gift, stationery and home decor industries’ leading charitable organization, announced today that the second annual special sales event hosted by One Kings Lane, the leading online marketplace for the home, raised $20,000 to benefit Gift for Life.
The sale offered curated items from NY NOW™, the Market for Home & Lifestyle (formerly NYIGF®) and One Kings Lane vendors as an extension of NY NOW’s “Open House” trend and product display – a collaboration with One Kings Lane, Gifts and Decorative Accessories, Home Accents Today and Home Textiles Today. The display showcased products reflective of four home design trends: Monochromatic, Neo-Traditional, Vintage with a Twist and Well Cultured.
The five-day online sale, which featured on-trend merchandise from leading suppliers, included products from: Harry Barker, Mierco and Stephanie Johnson, among others.
“We are very pleased with the results of this collaboration,” said Susan Feldman, co-founder and chief merchandising officer of One Kings Lane. “Providing quality products that benefited an amazing cause was a win-win for customers and for Gift for Life.”
“Special thanks again to One Kings Lane for their support and continued partnership for this event benefiting Gift for Life. Thanks also to the customers around the world who supported this event and NY NOW and its participating manufacturers,” said Stu Teller, chair of the Gift for Life board.
Each year, Gift for Life hosts events throughout the U.S. benefitting DIFFA. The primary mission of Gift for Life and DIFFA is to eradicate the AIDS pandemic in the U.S. Working together, Gift for Life and DIFFA will continue to raise funds for HIV/AIDS service and education programs. For additional information please visit www.giftforlife.org. Follow Gift for Life’s efforts via their free e-newsletter, available athttp://www.giftforlife.org/about_gfl/press-releases-and-newsletters/.
ABOUT GIFT FOR LIFE
Gift for Life, the gift, home décor and stationery industry’s volunteer group raising funds for AIDS assistance and research through DIFFA: Design Industry Foundation Fighting AIDS, was founded in 1992. Since then, Gift for Life has raised nearly $5 million through special events, cause-related marketing, promotions and from corporate and individual donations. www.giftforlife.org
ABOUT DIFFA
DIFFA: Design Industries Foundation Fighting AIDS is one of the largest funders of HIV/AIDS service and education programs in the U.S. Since its founding in 1984, DIFFA has mobilized the immense resources of the design communities to provide more than $38 million to hundreds of AIDS organizations nationwide. www.diffa.org
About One Kings Lane
One Kings Lane is the leading new commerce company for the home that brings members exceptional value on a spectacular collection of top-brand, vintage and designer items. One Kings Lane works directly with leading home brands, antique and vintage dealers and designers to bring the very best products at exceptional prices to its members – every day of the week. One Kings Lane also partners with top designers, decorators and industry insiders to deliver content that inspires, enlightens and informs. Please visit www.onekingslane.com for more information.
ABOUT NY NOW
NY NOW Y NOW’s four comprehensive collections – HOME, LIFESTYLE, HANDMADE and NEW! – encompass 100,000 products in 400+ product categories. Some 35,000 attendees from all 50 states and more than 80 countries worldwide are expected. Information and registration is available online at www.nynow.com.
