Ft. Lauderdale, FL – Customer loyalty and reward cards, a retailer mainstay in facilitating customer retention in turbulent economic times have just gotten easier, faster and cheaper to produce thanks to the new Badgy desktop printer from Evolis, an industry leader in desktop plastic card technology.
The Badgy printer allows small to mid-sized retailers to design and print – instantly at point-of-purchase – customized color photographic loyalty/reward plastic cards for a fraction of the price of other comparable printers. In fact, Evolis has revolutionized the multi-billion-dollar card printing industry with its new Badgy printer – the world’s first retail-ready plastic card printer designed specifically to meet the needs of small- to mid-sized businesses. It’s perfect for instantly creating, updating and/or replacing loyalty cards, gift cards, reward cards, membership cards, ID/security cards, access control badges, business cards, announcements, greetings, invitations, promotions, memo cards and more.
It’s a proven fact that a 5% reduction in customer defections can increase profits by as much as 125% for some retailers, and that per-customer profitability tends to increase over the life of a retained customer. Loyalty cards are a time-tested way to improve customer retention and increase spending.
“Evolis products have the best warranty and the best reputation for reliability in the industry,” according to Evolis Marketing Manager Elisabeth Afriat. “And the cost of our consumables is significantly lower than our competition’s so the Badgy’s cost per card is the lowest you’ll ever find!”
Compact and elegantly designed, Badgy is simple to install and use. Hundreds of card templates are available at no charge, or customers can custom-design their own cards from scratch with Badgy’s free, Excel-based software, adding logos, pictures, text and barcode. The card is then printed in just a few seconds with photo-quality resolution on durable PVC, at an incredibly low cost per card. A complete list of retailers (including amazon.com and staples.com) is available at www.badgy.com.
ABOUT EVOLIS: Evolis is a world leader in the design, manufacture and marketing of a complete line of personalization systems for plastic cards. Evolis’ innovative products include printers that enable users to embed PVC cards with graphic, magnetic and electrical personalization (smart cards, with contact or contactless/RFID). Evolis’ US office is located in Ft. Lauderdale, FL. The company is represented in more than 90 countries globally. For more information about Evolis, visit www.evolis.com.
For additional information about Badgy, call Margaret Kessler at 954-456-8398 or email her at margaretkessler@bellsouth.net
