FAIRLAWN, NJ – High IntenCity, leader in the Girls Accessory industry and always on the cusp of rising trends, launches a new line within the CHARM IT! brand, Secret Surprise Boxes. The trend of the unseen first emerged on the toy scene, and High IntenCity puts a special touch on the toy concept by letting girls accessorize with their surprise.
Each tiny package, full of mystery and intrigue, holds a secret oversized CHARM IT! charm inside. High IntenCity’s debut CHARM IT! Secret Surprise programs feature today’s most wanted tween properties like High School Musical, Hannah Montana, and Hello Kitty. Each program features 25 surprise boxes and each surprise box features 1 out of 7 possible CHARM IT! charms. These insatiable impulse items hold little objects of desire, charms that can be worn as zippers pulls and on jewelry. CHARM IT! Secret Surprise Boxes are perfect for collecting and trading as well as party favors and stocking stuffers.
“Our CHARM IT! Secret Surprise Boxes translate what is going on in the toy industry to our overall specialty channels: toy, apparel, and gift. Secret surprise boxes are the perfect impulse product! We couldn’t resist putting our own touch on such an adorable concept that works so well with our CHARM IT! brand,” says Renee Levy, President of High IntenCity.
The CHARM IT! Secret Surprise POP displays are each $70 at cost and will be available at specialty retailers nationwide fall 2008. For press inquiries, retail prices, samples or images, please contact Jacquelyn Doran-Blauvelt.
ABOUT CHARM IT!
CHARM IT! is the original, interchangeable, tradable, collectable and totally customizable charm jewelry system that introduces girls to the endless and exciting world of charms – all with a simple snap of a clasp. CHARM IT! inspires girls to express their individuality and creativity through its unique combination of charmable accessories and infi nite selection of charms. Live IT, Love IT, CHARM IT! www.charm-it.com. ABOUT High IntenCity
High IntenCity Corp. is a leading manufacturer of high quality fashion jewelry and accessories, primarily focused on tweens and teens. Company-owned brands including CHARM IT!, CHARM IT! co-branded licensed collections, Jewels Girls Love to Wear, i CARE, and MAJOR, are available through specialty apparel, gift, and toy boutiques as well as premier department stores. Within the specialty division, licensed collections include: The Hello Kitty Collection, The Disney Tween Collection, The Little Miss Collection, and PiNKiTUDE (MGM’s Pink Panther for Susan G. Komen for the Cure). The private label division designs and manufactures collections under license for Disney, Sanrio, Nickelodeon, and Chorion Silver Lining. Private label distribution is geared towards department stores and mid-tier retailers. In 2007, License! Global magazine selected High IntenCity as one of the Top 100 licensees based on licensor/retailer nominations. High IntenCity Corp. is a privately-owned company founded in 1993, and based in Fair Lawn, NJ. For more information please visit www.highintencity.com.
