May 26, 2010
Parasuco Jeans Featured Designer at June Atlanta Apparel Market

Atlanta, GA — Buyers, designers and manufactures from all over the country are gearing up for the June Atlanta Apparel Market. The Market, held June10-13, 2010 offers buying opportunities throughout its permanent showrooms and temporary exhibits in contemporary, young contemporary, women’s, men’s, children’s and accessory categories.

Driving the trends showcased during Market is the Style Runway fashion show, featuring chic new styles for fall and the early holiday season. The fashion show will be held on Friday, June 11 at 6:30 p.m. following the cocktail reception at 6 p.m. in its new location, THE LOUNGE in the floor 2 Atrium, which had a successful debut last Market.

Headlining the fashion show is Parasuco Jeans, Canada’s famous jean company whose dedication and commitment to continuous innovation and improvement has made it a point of reference within the industry.

Originally from Italy, now residing in Canada, Salvatore Parasuco is a renowned designer and founder of Canada’s original jean company. His mastery of the material helped him launch one of the most successful denim brands in the world. As Canada’s first denim brand, Parasuco Jeans has dressed some of the most sought-after artists in the world from Rock to Hollywood royalty.

Parasuco will open the fashion show by presenting lines from the men’s and women’s collection, as well as women’s accessories. Following Parasuco is a showcase of the trends and featured lines premiering at Market. Attendees are also invited to the show’s after-party Friday evening in downtown Atlanta at F.A.B.

In addition to the fashion show, buyers will have the opportunity to take advantage of exclusive Atlanta Apparel offerings, including free parking throughout the weekend, advanced business education via retail seminars and the chance to win marvelous “swag” bags during daily giveaways. In THE LOUNGE, Atlanta Apparel will offer complimentary coffee, free Wi-Fi and $7 lunch coupons. Buyers can find more information on the Market events and other fabulous happenings at www.AmericasMart.com/apparel or onsite in the Atlanta Apparel Guide.




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