Jan 23, 2014

Parker House Furniture Showing in New, Expanded Showroom for Winter Las Vegas Market

Parker House Furniture is moving to a new, expanded 20,000-square-foot showroom for the Las Vegas Market taking place Jan. 26 to 30.

The company is moving to space A-1053, a showroom formerly occupied by Broyhill Furniture. Parker House’s new showroom is twice the size of its previous location in A-554.

“We needed a larger showroom so that we could showcase our expanded presentation of library walls, home entertainment, including a new collection of Parker House office chairs, and other recent motion introductions in our Parker Living upholstery line,” said Chris Lupo, president and chief financial officer of the family owned company. New Parker Living products being featured this market include Prestige, a recently introduced collection of high-quality leather; and new motion pieces covered in high-performance fabrics. In the Parker House case goods line, the new Aria entertainment and library wall, featuring a sophisticated traditional design in a relaxed, rustic transitional finish, will be showcased.

“Our sales have been increasing at a rapid rate, with a 100 percent increase in incoming orders in December and a 57 percent increase during the past quarter,’ said Lupo. “Having this additional space will enable our customers to see a more complete representation of our growing line during market.”

In 1946, Lupo’s grandfather started an upholstery manufacturing company in Los Angeles. Lupo’s father, John Lupo, went on to establish Parker House Mfg. in 1991, offering occasional tables, entertainment consoles and wall units, collectors’ cabinets and home office furniture. The Parker Living division offers a complete selection of recliners, motion furniture, sectionals, and modular groupings. All products are sourced from China with warehousing at Parker House Furniture’s 200,000-square-foot facility in Chino, Calif.

“We pride ourselves on having 95 percent or more of our goods always in stock,” said Lupo. “We consistently ship to the East Coast in two weeks or less, and many of our retailers rely on us to manage their inventory for them. We’re known for our first-rate warehouse support, pricing and customer service.”

Parker House Furniture services a mix of Top 100 retailers, mid- to smaller independents and online merchants. In addition to its warehouse program, the company also offers direct-container shipments from its overseas warehouse.

“We’re excited that Parker House Furniture sees the Las Vegas Market as a vital part of its growth strategy,” said Craig Staack, vice president of home furnishings leasing for International Market Centers. “The Las Vegas Market offers expanding companies such as Parker House a highly effective platform for reaching new and current customers.”

During market, Parker House will offer customers a homemade Italian lunch each day. “We’re known for this,” said Lupo. “It’s become a tradition that our retailers really enjoy.”