Jan 9, 2024

Peanuts, Aurora World establish license partnership

Plush toy company Aurora World established a partnership with Peanuts Worldwide, the global company behind Charles Schulz’s beloved characters.

This collaboration will see Aurora World take the helm in manufacturing a delightful range of Peanuts plush and toy products, designed to bring to life the timeless charm of Charlie Brown, Snoopy and the entire Peanuts gang in an array of cuddly forms.

“We are incredibly honored to partner with Peanuts Worldwide LLC to bring their iconic characters to our plush and toys,” said Michael Kessler, senior vice president of sales and marketing at Aurora World. “The Peanuts brand holds a special place in the hearts of fans worldwide, and we are committed to creating high-quality, huggable products that capture the essence of these beloved characters.”

Added Scott Shillet, vice president of global hardlines & promotions at Peanuts Worldwide: “Partnering with companies who are leaders in their product categories, such as Aurora World Inc. is a key part of our strategy. Aurora’s reputation for craftsmanship and dedication to creating unique, lovable plush toys align perfectly with our vision for the Peanuts brand. We look forward to seeing the joy these new products will bring to fans of all ages.”

From classic characters like Snoopy and Woodstock to the endearing appeal of Charlie Brown and Lucy, this collaboration is poised to introduce a charming collection of Peanuts plush products that will be available at major retailers and specialty stores nationwide June 2024.