Nov 4, 2007
Rider Pharmacy opens B&B BoutiqueBy Jessica LeggeTimesWV.com

Fairmont — Rider Pharmacy has expanded its offerings with the creation of a boutique inside the store.

Rider Pharmacy remodeled a section of the store and added new items to establish a boutique atmosphere. Nicknamed the “B&B Boutique,” this new area within the store features perfumes, rings, jewelry, scarves, handbags, clothing and more.

“It’s another way we’re trying to offer diverse inventory in our gift shop,” Jonathan Rider, owner of Rider Pharmacy, said. “We’re trying to carry a broad spectrum of items in a small space.”

The store is always searching for unique items, and it’s still looking to add other product lines to the boutique space. Most of these higher-end products, which are fun and playful as well as elegant, are centered in this new section. Rider Pharmacy also carries items throughout the shop that complement the boutique.

“We travel the globe trying to find new things to carry in our store,” Jonathan said.

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