Feb 17, 2014

POOF Launches More Than 20 New Products at Toy Fair 2014

POOF® will introduce its 2014 product line to retailers and media at the American International Toy Fair®, being held February 16ththrough the 19th in New York City at the Jacob K. Javits Convention Center.

POOF® toys have been an icon of active entertainment for over thirty years. POOF® continues to be a front-runner in toy design for children of all ages with active toys that teach and encourage motor skills and cognitive creativity.

Highlights of the POOF® product introductions at Toy Fair 2014 include Spider FootballTM and Spider Soccer Ball TM, which showcase the brand’s commitment to high quality and innovative design and aerodynamics. Both have “Web Grip Technology” for better grip and performance and come in bright, fun colors with compelling spider web graphics.

Continuing its tradition as the world’s leading manufacturer of foam sports balls, many of which are Made in the USA, POOF® extends the line in 2014 with new foam baseball bats and balls featuring design elements which make it easier for younger kids to grip and connect with the ball.

Foam Home Run Bat & Ball TM, in bright colors, feature a bat of soft foam wrapped around a plastic core for strength. Little kids will feel like their older peers with Foam Home Run Woodgrain Bat & Ball TM, a foam covered bat that looks just like a wood bat. Foam Home Run Bat & Ball Jr. TM is junior sized with a wider barrel and a shorter length for beginners.

For more information please stop by at Toy Fair – Booth #2237 or check out our online press kit.

POOF® is a part of the ALEX BRANDSTM family of brands that includes some of the most iconic names in the toy industry, including ALEX TOYS®, SLINKY®,SCIENTIFIC EXPLORER®, IDEAL® and ZOOB®.