Mar 20, 2012

Precious Moments, Inc. Announces New Marketing Program With Snap Retail

With more and more consumers making their retail purchases via the Internet, it is incumbent on retailers to seek out innovative ways to reach their customers where they shop. To achieve this goal, Precious Moments, Inc. is working with Snap Retail, the leading provider of online marketing and sales solutions for retailers at the local level.

“We are very excited about this new relationship,” said Scott Bryson, PMI Executive Vice President. “It will bring new opportunities to our retailers and enable them to compete in this new marketing environment.”

Bryson notes that social media is playing a major role in reaching consumers with dollars to spend, and is proving more effective and more economical than traditional methods. Snap Retail has created Traffic Builder, a customizable program that enables retailers to access their customers using email marketing, Face Book and Twitter using templates and images that are designed for the individual store.

“The creativity within the Traffic Builder tool is the ability of the retailer to choose from hundreds of individualized advertising campaigns and thousands of product images, affording the retailer results that would have been unattainable in the past,” Bryson added. “Using Traffic Builder, the retailer can produce E-newsletters, online photo albums and much more. The goal is to enable the retailer to market their store, gain new customers and reach existing ones, and increase their bottom line in an inventive, yet easy way. We feel certain that our retailers will be as excited as we are with the potential Traffic Builder presents.”

To introduce its retailers to the benefits of Traffic Builder, PMI and Snap Retail are offering retailers a 30-day free trial. To take advantage of this offer, retailers are invited to visit www.snapretail.com to create an account.

For additional information on the new PMI-Snap Retail relationship, contact Precious Moments, Inc. at www.retailer.preciousmoments.com, or call 888-878-8148. ##

For editorial information, contact:
Pat Shaw – PCSA –(815) 334-9019 or E-mail: patcshaw@aol.com