May 6, 2014

PRETTY UGLY, LLC appoints LID-GROUP as agents for Brazil

Pretty Ugly™, LLC owner of the UGLYDOLL® brand, has appointed LID-Group as their licensing agent throughout Brazil.

We are very excited to be working with LID-Group in creating a comprehensive UGLYDOLL program in Brazil. “With Brazil being part of the big four emerging markets timing could not be better to introduce our brand and offer a wide range of products to our fans,” says Drew Matilsky, Managing Partner, Pretty Ugly, LLC. The LID-Group shares our passion and vision for UGLYDOLL and we are excited to know their team will identify the best of the best licensee partners and implement a strategic program that will appeal to consumers of all ages.

The premise of the licensing process is to add the recognition and value of a brand to a variety of products. “Working with the UGLYDOLL brand is a dream come true,” says, Signy Valbjorg Sigurthorsdottir, Managing Partner, LID-Group. The concept, characters along with funny, innovative and distinct stories are unlike anything that exists in the Brazilian market. These qualities will develop a language that carries the emotion of the brand to consumers of all ages. This language will create various categories of licensed products with the values and attributes of UGLYDOLL into the Brazilian market.

About LID-Group

LID-Group is a company that utilizes integrated tools and a multidisciplinary team, dedicated to find the best solutions for every project developed. We work to idealize, contemplate, structure and realize all phases of a project in an attempt to make it most efficient, valuable, innovative and profitable for our customers.

About Pretty Ugly, LLC/UGLYDOLL

David Horvath & Sun-Min Kim created the first UGLYDOLL hand-sewn plush toy in 2001. Since the inception of the first character, Wage™, who David drew on a love letter to Sun-Min, UGLYDOLL has grown into an entire universe of characters, stories, and products for all ages.

The UGLYDOLL brand was launched in 2002 by Pretty Ugly, LLC in New Jersey. The property is distinguished by David & Sun-Min’s unique aesthetic and voice defining ‘ugly’ as distinctive and unique. The award-winning UGLYDOLL characters appear in a variety of toys, books, apparel, and other licensed products that are available in thousands of stores, worldwide. For more information, please visit www.uglydolls.com