Busy lifestyles shift leisure shopping time
Family calendars fill up quickly with the hustle of organized activities and bustle of responsibilities that have resulted in a change in the way we shop.
“Research shows that time is the most precious commodity,” says retail analyst Anne Brouwer.
The busy family lifestyle and the fact about 75 percent of women now work outside the home has shifted our shopping patterns, she and other experts say.
Leisure shopping has become a trend of the past. Instead, we often hit stores in shorter bursts on the way home from work or between activities.
“We don’t have long periods of time to shop,” said Brouwer, a senior partner with McMillan Doolittle in Chicago. “We don’t live in the Ozzie & Harriet world,” she said of the blend of family types and formations.
People are becoming more selective about where and how they spend their money.
Combining shopping in one trip is common. Many shoppers pick a superstore or warehouse center where they can buy laundry detergent, dinner and a pair of shoes all at the same time.
