Oct 2, 2018

Retailers celebrate inaugural National Unplugged Play Day

More than 115 stores nationwide hosted a play day event for the inaugural National Unplugged Play Day, held Sept. 29, 2018, and supported by Wikki Stix Co.

Additionally, in-home play day kits were sent out to more than 1,500 families across the country. “The combination means up to 6,000 kids were able to enjoy unplugged play and set aside electronics for at least a day!” said Kem Clark, President of Wikki Stix Co.

Clark added, “The concept of encouraging old-fashioned, hands-on play in place of screens was well-received. Participating stores ranged from toy stores, to gift stores, office supply facilities and arts and crafts venues. We look forward to a bigger and better program next year.”

For more information, images or statistics, contact Kem Clark of Wikki Stix at 800-869-4554 or kclark@wikkistix.com.