Aug 8, 2011

Retailers Rely On Facebook To Sell Back To School DealsBy Jennifer MoireAllFacebook.com

Retailers are increasingly moving their back-to-school promotions to Facebook this year, leaving expensive TV ads and newspaper circulars in the dust.

The brands have their eyes on statistics saying Facebook shopping will grow, like the data point we’ve previously covered to the effect that sales on the social network could reach $30 billion 2015

Here’s a look at what some of the nation’s top stores are putting on Facebook for the back-to-school shopping season.

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