Retailers Thank Easter Bunny: Spending to Rise 11%
New York, NY – Retailers will likely have a Happy Easter as Americans are expected to spend more on candy, flowers and little trinkets to celebrate the holiday, according to the results of a recent survey.
Consumers are expected to spend 11% more than they did last year, or about $16.8 billion, based on the results of a survey conducted by BIGinsight for the retail industry trade group National Retail Federation. The average person celebrating Easter will spend about $145.28, up from $131.04 last year.
That’s no small sum, especially when you consider that most Americans are paying more for gasoline these days.