Dec 3, 2010

Rich Frog Introduces Three New Baby Toy Collections for 2011

Winooski, VT – Rich Frog, maker of original design baby toys and special gifts for children, announces the introduction of three new baby toy collections for 2011.

RUBBER BABY TOYS

A family of four natural latex characters; Lucy Goose, Sparky Rabbit, Peggy Pig and Chill Polar Bear, headline the Rich Frog new product introduction this year. Made of genuine natural rubber harvested from renewable trees, these toys are safe for babies, great for teething and are designed to keep even the fussiest baby happy and entertained. These playful rubber toys have a soft feel, warm colors and a lively squeak. They will engage a baby’s sense of sight, touch, hearing and even taste. These new rubber baby toys also have a rich heritage as they are crafted and hand painted by the same family business as our Original Rubber Duck™. Lucy, Sparky, Peggy and Chill will be sold in shelf-ready packaging made 0f 100% recycled materials, 50% post consumer content. Suggested Retail: $18.00

BEASTIE BALLS

Your baby won’t be afraid of these friendly beasts – with lovable faces and names like Pinky, Sunny, Hoots and Birdy-Birdy. This squishy, squeaky, terry cloth collection has an assortment of eight characters and will be available in two sizes: small (4″) and large (5″). Beastie Balls come individually boxed in shelf-ready packaging with top and side cutouts that allow the character’s ears, face and hair to poke through the box for a sneak peak at what’s inside. Suggested Retail: $8.00 for small and $9.00 for large.

K’NIT BLOCKS

Following the great success of last year’s K’NITS soft toy and rattle collection, these 4″ square soft blocks are knit using super-fine 100% cotton yarns with a soft rattle inside. Eight animal characters make up this family, so even the most discerning baby will find at least one to love. Blocks will be sold individually or in assortments. Suggested retail: $12.00

Rich Frog representatives will begin showing the new collection of Beastie Balls and K’Nit Blocks in early January. The Rubber Baby Toys will be unveiled at the Rich Frog Booth #5332 at the New York Gift Show at the Jacob Javits Center beginning January 29th.

About Rich Frog Industries, Inc. – Rich Frog, www.richfrog.com , a Vermont company in business since 1994, designs and manufactures colorful and playful baby toys and special gifts for children. Their original designs are sold in specialty retail stores throughout the United States, Canada, Japan and Europe.