Santa in October? Stores are Doing ‘Christmas Creep’
Fresno, CA – It’s October and store shelves are stocked with werewolf masks, Spider-Man costumes and Santa figurines.
Santa? In October?
Yep, the “Christmas creep” has retailers displaying holiday merchandise earlier and earlier as they battle to win a share of deal-seeking customers’ dollars.
“Early is an understatement,” said Jeff Green, a Phoenix-based retail consultant. “I was shocked to see in mid-September that Walmart already had Christmas merchandise.”
Retailers once traditionally stocked Christmas decor and gifts after Halloween, but they keep shifting earlier. Shoppers seem to either love it or hate it, with some consumers passionately denouncing the reindeer mixing with ghosts and goblins.
Social Connections
Anne Harrill founded Océanne, in part, to regain her voice after leaving her home in France. What evolved was a company that champions other women do the exact same. ✨ Read our Spring 2024 Cover Story here: giftshopmag.com/article/finding-joy-in-the-everyday-oceanne-empowers-women-through-bold-curated-m...![]()
![]()
📸: Photo courtesy of Anne Harrill.
News
April 29, 2024
Gift for Life raises $21K for hunger relief
April 26, 2024
Summer 2024 Atlanta Market updates gift resources
April 26, 2024
Consumers to spend near-record $33.5B on Mother’s Day
April 26, 2024
Road Runners partners with The Boutique Hub
Products
Upcoming Trade Shows
May 15 – 17
International Fashion Jewelry & Accessory Group
Orlando, FL USA
Jun 19 – 25
Dallas Total Home & Gift Market
Dallas, TX USA
Jun 19 – 22
Lightovation: Dallas International Lighting Show
Dallas, TX USA
Jul 15 – 18
Summer Casual Market Atlanta
Atlanta, GA USA
Jul 16 – 22
Atlanta Market
Atlanta, GA USA
Jul 28 – Aug 1
Las Vegas Market
Las Vegas, NV USA
Aug 4 – 7
