Jun 30, 2009

Shop Glendale campaign kicks offBy Lynn DuceyBizJournals.com

The Glendale Office of Tourism is launching Shop Glendale 2009-2010. The marketing program is aimed at engaging businesses within the community and encouraging residents and visitors to patronize local shops, so tax dollars remain in the community.

Shop Glendale offers businesses a chance for exposure with a discounts to shoppers through discount cards, said Jennifer Stein, city spokeswoman.

Businesses of all sorts, from restaurants to retailers and service providers can participate in the program. The stores will offer a variety of discounts, from sales on a particular product or a certain day of the week, to help generate traffic. In addition, the program allows businesses to alter promotions to fit the season, Stein said.

For example, restaurants may offer discounts on cold beverages or ice cream now, but may change their specials to reflect Halloween or the holiday season, she said. In addition, promotion and marketing efforts are being geared toward community events.

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