May 17, 2014

signature mix marketplace Makes Its 2014 Debut

The new signature mix™ marketplace, comprised of the National Stationery Show® (NSS), Creative & Lifestyle Arts® (C&LA) and the all new Gift>it distinctive gifts. fabulous finds™ will make its debut this Sunday, May 18-Wednesday, May 21. The Jacob K. Javits Convention Center is now being prepared to welcome 12,000 buyers to an array of the next and best products to grace their shelves.

Beginning today, signature mix is welcoming 850 exhibiting companies to showcase their new releases in greeting cards, custom invitations, giftwrap, partyware, calendars, frames, decorative desktop and more at NSS; art materials, DIY kits, and paper crafting supplies at C&LA and lifestyle gift, specialty toys, decorative objects and more at Gift>it. In addition to the wealth of products on display, signature mix will also offer the well-known buyer education seminar program for attendees, covering everything from color to product and consumer trends, marketing to women, social media integration, and experiential retailing.

While NSS is at the core, new features have been added to serve the needs of retailers whose product mix has expanded to serve their changing consumer. #fresh, a new juried section will feature 90 young, trending businesses. Also adding to the cachet of the 2014 show is a collaboration with Etsy Wholesale, created to connect buyers with artists and designer-makers to help them cultivate new business relationships. Etsy Wholesalers will be exhibiting throughout the three marketplace shows.

Another high point, is the popular networking party at Battery Gardens, taking place Monday night, May 19. Exhibitors and attendees will enjoy abundant food and drink and outstanding views of the glorious New York Harbor, including the Statue of Liberty.

“signature mix exhibitors have been planning for this market all year, and they’re ready for business! I expect an incredibly dynamic atmosphere from both the exciting additions we’ve introduced and the buying activity on the exhibit floor. The creative, innovative spirit will fill the room across all shows. I’m proud of what the team has put together and we’re looking forward to a great Show,” says vice president and show director, Patti Stracher.

signature mix marketplace attendee registration is available on-site. The show is open Sunday, May 18, through Tuesday, May 20, 10:00am – 6:00pm and Wednesday, May 21, 10:00am – 1:00pm. For additional show information, please visitsignaturemixNY.com.

The signature mix marketplace will attract a combined, qualified audience of 12,000 senior executives and category buyers from retail giants and specialty chains worldwide, international distributors and owners of independent retail shops. These buyers, along with industry professionals, major media and manufacturers’ reps, will experience a show floor that is dynamic and highly creative. The marketplace will run Sunday, May 18, through Wednesday, May 21, 2014, at New York City’s Jacob K. Javits Convention Center and will feature some 900 exhibiting companies and more than 10,000 product lines. New show hours are Sunday – Tuesday 10 AM – 6PM; Wednesday 10 AM – 1 PM.