Jun 19, 2008

Small Tykes Get Big Attention During Summer Las Vegas Market

(LAS VEGAS) — The juvenile product category is increasingly important to home furnishings dealers and designers, with little kids playing a big part in controlling their parents’ spending and shopping habits.

World Market Center Las Vegas has big plans for the juvenile category during the July 2008 Las Vegas Market, July 28-Aug. 1, including an exclusive educational program offering, a chance to learn about new research and the first-ever “Vegas Kids for Grownups” Cocktail Reception. These events will take place in the Vegas Kids showroom on the ninth floor of Building A, which features nearly a dozen trend-setting manufacturers who specialize in the growing juvenile product category.

The Summer Market represents the most comprehensive juvenile programming to date at World Market Center Las Vegas, according to Dana Andrew, Vice President of Marketing & Public Relations for World Market Center Las Vegas.

“Juvenile furniture and furnishings represents an extremely important category and we are committed to building a one-stop shopping environment for both juvenile retailers and other buyers who purchase these types of products,” Andrew said. “Parents are more informed than ever about what their kids want and about what choices might influence early childhood development. This influences the way they shop, and as a Market, it is important for us to offer premier programming in this important arena.”

Furnishing Children’s Rooms:
Why Is Their Room Nicer Than Ours and Why Aren’t They Ever In It?
July 28, 2008 – 3-4 pm.
Vegas Kids Showroom
Greta Goss
Megatrends meets Psych 101 in a lively Q & A with the interior designer occasionally known as “The House Whisperer” by her clients. For designers, manufacturers, editors and anyone else who needs to know: What a kid wants (in their room). What a parent wants them to want (in their room); plus, what they’ll both end up wanting (and needing) once they join the new quest for better living inside their rooms by understanding what’s inside their heads!

Vegas Kids for Grownups Reception
July 28, 2008 – 4-6 p.m.
Vegas Kids Showroom
Join today’s leading juvenile furniture manufacturers as they celebrate with a cocktail reception. Starting at 4 p.m. on the 9th floor of Building A, the Vegas Kids for Grownups party injects real fun back into the juvenile business

The Youth Industry: An Untapped Market
July 30, 2008 – 8:30-9:30 a.m.
Vegas Kids Showroom
Lisa Casinger, editor of Kids Today, shares exclusive research on the growth potential in the youth industry, highlights from the magazine’s HGTV consumer survey and current trends in the industry.

The Summer 2008 Las Vegas Market is scheduled for July 28 through Aug. 1, 2008 at the World Market Center & Pavilions. For more information about World Market Center Las Vegas, including registration and discounted hotel room offers, please visit www.LasVegasMarket.com.

About World Market Center Las Vegas
World Market Center Las Vegas is an integrated home and hospitality contract furnishings showroom and trade complex in Las Vegas. In July 2008, when Building C opens, World Market Center will stand at more than five million square feet of space, exceeding the size of any trade merchandise mart in the United States. When fully built, at 12 million square feet in 8 buildings, World Market Center will be the largest trade show complex in the world. The $3 billion, state-of-the-art campus will showcase furniture, decorative accessories, lighting, area rugs, home textile and related segments, as well as the Las Vegas Design Center (LVDC) open year-round to the trade.