Jun 1, 2011

SnapRetail Partners With Ideation

Pittsburgh, PA – Independent retailers will now have the ability to promote their products more easily and more frequently, thanks to a new partnership between SnapRetail and Ideation.

SnapRetail makes it easy for independent retailers to use email, Facebook and Twitter to market products and drive increased sales, while Ideation is the leader in helping independent retailers market their products through gift catalogs. The partnership will allow retailers to combine Ideation’s catalog promotional abilities with SnapRetail’s digital marketing system – to more robustly market themselves and their wares to their customers.

“SnapRetail is excited to complement Ideation’s many years of leadership in print catalogs with our digital marketing product, TrafficBuilder,” said Ted Teele, CEO of SnapRetail. “Retailers can combine their traditional catalogs with digital marketing to get a “digital boost” for their holiday marketing efforts.” 

SnapRetail’s unique solution includes tens of thousands of product images and branded content from more than 80 leading manufacturers such as Vera Bradley, Mud Pie, Yankee Candle, Midwest-CBK and more. Its paid user base has tripled since January, which demonstrates the growing need to find smarter solutions in digital marketing.

“SnapRetail is the industry’s leading digital marketing company, and we are thrilled to be their first catalog partner,” said Tom Ungrodt, CEO of Ideation. “TrafficBuilder will help our customers use digital marketing to efficiently leverage their investments in inventory and catalogs. We are excited that Ideation’s customers will be the industry’s first catalog marketers to benefit from this “digital boost”!

“I love the SnapRetail program!” exclaimed retailer Tina Miller from West Grange Pharmacy. “I love that TrafficBuilder puts everything in one place and makes it so fast and easy. This is a great program that will save me time and grow sales. It’s a no brainer!”

SnapRetail will be launching its “digital boost” at Ideation’s summer buying market in June in Michigan. Charter customers will receive special pricing!

All retailers can take a free 30-day test drive of SnapRetail’s software today by visiting www.snapretail.com/trial.

About SnapRetail

SnapRetail makes it easy for independent retailers to market products, increase sales and compete with larger retailers. The Pittsburgh-based company provides the industry’s only digital marketing & content aggregation system designed to improve the unique marketing and selling needs of independent retailers. The company created TrafficBuilder, a virtually automatic marketing system that gives independent retailers all of the materials needed to create high-impact marketing materials in minutes. More information is available on www.snapretail.com and SnapRetail’s Facebook Fan Page: http://www.facebook.com/snapretail.

About Ideation

The oldest and largest business of its kind in the industry, Ideation has been helping independent retailers grow their business for more than 47 years. For over four decades, their catalog program has helped hundreds of aggressive merchants meet and exceed their business objectives. Ideation’s expertise and buying power make a significant difference in the cost of merchandising and advertising for its members. As a result, smart retailers all across the U.S. are maintaining their competitive edge in an industry where shrinking profits are becoming all too common. More information about Ideation is available at www.ideation.com.