Apr 2, 2009

Spring Hollow Invites Kids, Parents Outdoors

Fort Collins, CO – If you build it, they will play. And if you add sand and water, then they—meaning kids—are sure to play longer.

Sprig Hollow, the latest eco-toy line from Sprig, encourages preschoolers to scoop, pour, fill, plant and most importantly, get outside and play with Mom and Dad. The new collection of multi-piece play sets includes Bee & Butterfly’s Farm, Dune Bug’s Farm Truck and Dragonfly’s Heli-Scoopter. Each colorful set includes seed-infused, recycled paper flowers that provide an easy parent-kid project: simply plant the paper flowers in soil, water and watch them grow into real wildflowers. All Sprig Hollow components are made from natural rubber and Sprigwood, a child-safe bio-composite of recycled wood and reclaimed plastic that has visible wood “flecks” and gives the toys a fresh, wood-shop scent.

“We want parents to get outside and spend time with their kids,” says Sprig Toys co-founder and toy industry veteran Chris Clemmer. “And, because Sprig Hollow toys are made from recycled materials, each one presents an opportunity to talk about caring for the earth.”

Sprig Hollow play sets promote sand, water and garden play, but are fun indoors too. Bee & Butterfly’s Farm features a water-resistant “farmhouse” with four play/garden shelves. When assembled by an adult, a large funnel and chute fit into slots on the shelves, ready to be filled with sand, water or beans for plenty of flowing fun. The two insect characters—Bee and Butterfly—have chunky bodies with soft, interchangeable wings and a simple slot that allows them to “sit” on the shelves and in the sturdy Farm Truck. The hood of the truck doubles as a sand rake or plow. Recommended for ages 3 and up, the set will retail for $29.99.

Dune Bug’s Farm Truck and Dragonfly’s Heli-Scoopter are durable vehicles that cleverly transform into sturdy sand tools. Sized for “take along” fun, each of these water resistant, five-in-one play sets includes a Sprig Hollow insect character with interchangeable wings. Dune Bug’s Farm Truck has a sand bucket, a snap-on shovel and rake that doubles as the truck’s cab. Dragonfly’s Heli-Scoopter is also a shovel and the helipad is a sand strainer. Suggested retail for each Sprig Hollow vehicle play set is $14.99.

Sprig Toys launched its first environmentally conscious line of adventure toys in fall 2008. Like the inaugural line, Sprig Hollow toys have no decorative paint and minimal, earth-friendly packaging. The collection is made in Canada to reduce Sprig’s carbon footprint. Sprig Hollow play sets will appear on specialty toy store shelves across North America in April 2009.

About Sprig Toys, Inc.
Founded in 2007, Sprig Toys, Inc. is an innovative and socially responsible toy company based in Fort Collins, Colo. Inspired by their collective desire to keep kids active and the planet healthy, the Sprig team is dedicated to incorporating creativity, smart design, quality manufacturing, earth-friendly materials, product satisfaction and responsible business practices into a superior line of fun, kid-powered toys. For more information, please visit www.sprigtoys.com.