Stirrings Unveils Revolutionary Organic Classic Cocktail Collection
(Fall River, MA) – Stirrings, the leading innovative cocktail brand is revolutionizing cocktailing yet again with the launch of the Classic Cocktail Collection, their first line of organic cocktail mixers. Stirrings Classic Cocktails brings back the four essential mixer flavors needed to revive the era of classic cocktails: Ginger, Apricot, Sour and Sour Cherry.
In addition to being organic, this line represents a significant innovation in the cocktail mixer category by virtue of the line’s versatility: each mixer can be paired with virtually any spirit to create a multitude of cocktails. The launch at the Summer Fancy Food Show is particularly significant as the product line will be sold exclusively through gourmet retailers.
Stirrings Classic Cocktail Collection includes:
Dark & Stormy: The Ultimate Ginger Mixer- organic ginger based mixer made with ginger, lemons, limes and cane sugar to create the classic Dark & Stormy, Buck, Margarita, Ginger Martini, and Moscow Mule.
Bellini: The Ultimate Apricot Mixer- blend of organic apricots, lemons, limes, oranges, and cane sugar to create the Bellini, Bellringer, Cuban, Margarita and a variety of Champagne cocktails.
Gimlet:The Ultimate Sour Mixer- crafted from a blend of organic lemons, limes, oranges, sugar cane and a hint of agave and bitters to create the classic Gimlet, Whiskey Sour, Daiquiri, Margarita, Ricky, Tom Collins, Mojito, and a new take on the Lemon Drop.
Manhattan: The Ultimate Sour Cherry Mixer- blend of organic Morello cherries, lemons, limes, oranges and sugar cane, with a hint of agave and bitters to create the classic Manhattan, Crusta, Martini, and Daiquiri.
To develop their new premium Classic Cocktail line, Stirrings founders Bill Creelman and Gil MacLean studied the history of classic cocktails, such as Gin Gimlets, Rum Rickeys, Whisky Sours and Vodka Daisies, and discovered that the secret lies in the balance of their sweet, sour and bitter flavors and the perfection of their ingredients.
As with all of Stirrings’ products, the new Classic Cocktails highlight the company’s philosophy that “better ingredients make simply better cocktails.” Stirrings Classic Cocktails are crafted with a blend of organic juices, cane sugar, agave nectar, bitters and spices, and formulated to complement most any spirit.
Stirrings Classic Cocktail Mixers will retail for $14 and will be available beginning in September 2008 exclusively at gourmet retailers and stirrings.com. The line will be supported within the gourmet channel with strong point of sale conveying the heritage and versatility of the line.
About Stirrings
Established in Nantucket in 1997, Stirrings is the world leader in premium all-natural cocktail mixers – sold in over 32 countries. An innovative company, Stirrings redefines the way people enjoy cocktails in all occasions, by the magic of its simplicity and its superior ingredients. Stirrings uses the finest real fruit juice, triple-filtered water and cane sugar to create a diverse collection of super- and ultra-premium Cocktail Mixers, Rimmer brand cocktail garnishes, Bar Ingredients and Cocktail Sodas. Stirrings’ products are perfect for stylish as well as casual entertaining, allowing anyone to create restaurant-quality, cutting-edge cocktails at home, and giving bartenders and professional mixologists a superior palette to work with. Find Stirrings at select gourmet specialty stores and liquor stores, lifestyle emporiums, fine dining and drinking establishments, and online. For more information and tips on creating your own magic, visit www.stirrings.com.
