Oct 4, 2010
Store chain retools for a new eraBy Sue StockCharlotteObserver.com

Charlotte, NC – For folks who grew up in the South, Belk has long been a staple of weekend shopping trips, special occasions and life.

But as department stores continue to struggle and more people from far-away places move into Belk’s home turf, the Charlotte chain is making big changes to broaden its appeal and focus its message to shoppers.

A week from now, the company will roll out a new $70 million initiative, including a new corporate logo, new mission statement and new tagline: “Modern. Southern. Style.”

“A lot of people don’t know who we are, and we haven’t really been that loud,” said Jon Pollack, Belk’s executive vice president of sales, promotion, marketing and e-commerce. “We’re a privately owned company and have always behaved that way.

“We feel very confident competing in our region. That’s who we are. We’re a Southern-owned department store. We know this region better than anybody else, we know our customers better than anybody else, and we’re going to act that way.”

Read complete article.




Social Connections


The Gift + Stationery Spotlight Awards is back!This year we will honor 12 outstanding individuals making meaningful contributions to the industry. Nominations are encouraged from all segments of the industry – men and women who are demonstrating innovation, creativity and commitment.For more information and to nominate, visit here:giftshopmag.com/gift-stationery-spotlight-awards/DEADLINE: AUGUST 23#spotlightawards #giftandstationery #retail #stationery #innovators ... See MoreSee Less
View on Facebook
Gift Shop Plus Spring 2024 cover
Get one year of Gift Shop Plus in both print and digital editions for just $16.

Interested in reading the print edition of Gift Shop Plus?

Subscribe Today »

website development by deyo designs