Jan 17, 2015

Street Boutique Fashion Truck Spreads Style Around DenverBy Mauricio RochaBlogs.Westword.com

Denver, CO – Lindsey Trees was born and raised in Fargo, North Dakota, where she grew up an only child with strong Midwestern values. “I moved to Denver in 2003, and it instantly became home. The 60 degree, sunny days we have in the dead of winter hooked me,” she remembers. But she didn’t love her job, and Trees fantasized about starting the Street Boutique Fashion Truck while working in the corporate world for years. “I really wanted to find something I was passionate about, that could also give me the flexibility to spend more time with my young children. I stumbled upon the concept of a fashion truck back in the spring of 2014. I mentioned it to my husband, and four months later the Street Boutique was born,” says Trees, who talks more about how she got the business rolling in the following interview.

Westword: What is the inspiration behind the fashion truck?

Lindsey Trees: I have always loved fashion and am a self-proclaimed shopaholic. I was originally a fashion merchandising major, and for years had dreamed of owning my own store. The stars were aligned when I stumbled upon the concept of a fashion truck, a much more cost-effective way to get a store up and running, with minimal overhead and the flexibility to make my own hours.

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