Style Shines In Atlanta
The April Atlanta Apparel Market brings style and substance with an array of lines, product launches, educational events and runway excitement. From a Keynote Event presented by television fashion star Jeannie Mai to the return of an upscale fashion show juried and produced by Goodrowe Hobby, Atlanta is the place for Fall 2012 fashion from April 12-16, 2012.
Buyers know Atlanta as the place to write orders and to see lines that will work for a range of customers. To showcase the best of the new looks, Atlanta Apparel Market features daily fashion shows and the headlining event, the Friday night Style Runway Fashion Show. These runway shows – staged in the atrium – spotlight the leading trends found in both temporary exhibits and permanent showrooms during Market.
Esley Collection’s feminine looks with a classic edge offer a lifestyle collection at an affordable price point during the Daily Strut Fashion Show on Friday, April 13 at noon. Then Beija-Flor Jeans takes center stage at the 3 p.m. Friday show with its “Denim Love” campaign of stylish, premium jeans designed for perfect fit. On Saturday, April 14 at 5 p.m., Almeriane is featured in a new line inspired by the designer’s internationally acclaimed fine art.
The centerpiece Style Runway Fashion Show on Friday at 6:30 p.m., juried and styled by internationally famous designers David Goodrowe and Tim Hobby, will be a showpiece of avant-garde glamour and beauty. The pair, whose work has appeared in Women’s Wear Daily, InStyle and Harper’s BAZAAR will personally select the fashions, the models, their looks, the music and the lighting to create a visually sensual fashion trend experience using selected elements from a wide range of Atlanta Apparel Market Temporaries and permanent showrooms.
Atlanta Apparel presents permanent showrooms and temporary collections in every category including men’s and women’s PREMIERE (contemporary), NOW!(young contemporary), READY (ready-to-wear), special occasion, SHOE STUDIO (shoes), J.F.A. (jewelry and fashion accessories) and IMPULSE (cash and carry) as well as Children’s World featuring children’s apparel, accessories and gift product.
In addition to the product selection, Atlanta Apparel Market is an interactive networking and learning experience. Here are some of the seminars scheduled for April including a special Keynote Event on Saturday:
Thursday, April 12 – 11 a.m.-noon
Using Facebook as Your Competitive Advantage
Presented by Matt Gardner of Yepser Internet Strategy
In the retail industry, as well as most businesses, any competitive advantage you can implement means more money for your bottom line. While Facebook may be ‘free’ to use, there are costs to consider as a business owner or manager. In this seminar, you will learn ways to be more efficient with your time and more effective with your Facebook business page account to grow your business in 2012.
Friday, April 13 – 9-10 a.m.
Children’s Fall and Holiday Ideas for 2012
Presented by Larry Lucas, owner of the Larry Lucas Showroom
Join Lucas as he discusses 2012 children’s trends, colors and fashion, paired with a Q & A session for children’s boutiques.
Friday, April 13 – 1-2 p.m.
Dressing Up Your Display
Presented by Frederick Morelli, Visual Merchandising coordinator of fab’rik boutique
Back for another segment of our educational merchandising demonstrations, Morelli shares his secrets to draw in customers to your business by creating attractive and effective window displays.
Saturday, April 14 – 9:30-10:30 a.m.
Creating Your Image
Presented by T.J. Reid, former award-winning retailer and editor of Fashion Advantage Magazine
Join Reid as she teaches how to represent your store from logo to location. Discover the many ways you introduce your product and your business to the customer. Workshop covers store fronts, store signs, advertising graphics, website images, etc. – everything it takes to say, “This is my store – come shop here!”
Keynote Event: Saturday, April 14 – 10:30-11:30 a.m.
Wearapy: How to Get What You Want With What You Wear
Presented by Jeannie Mai, NBC’s Fashion Star & Host of Style Network’s “How Do I Look?” Style Expert and Wearapist
Popular host Mai describes the power behind the colors and textures of clothing and why certain situations call for specific wardrobe choices.
Atlanta Apparel Market takes place April 12-16, 2012, Thursday-Monday [Permanents: April 12-16, 2012, Thursday-Monday; Temporaries: April 12-15, 2012, Thursday-Sunday (temporaries closing at 3 pm on Sunday)]. For more information about Atlanta Apparel Market, visit www.AmericasMart.com/Apparel.
About AmericasMart
AmericasMart Atlanta is the nation’s only global wholesale marketplace housing the world’s single-largest collection of home, gift, area rug and apparel merchandise. The largest of AmericasMart’s 13 annual Markets and shows, the January Atlanta International Gift & Home Furnishings Market and Atlanta International Area Rug Market is the ignition switch for global retailing with buyers from every U.S. state and more than 90 countries discovering product in more than 1,400 showrooms and more than 2,500 temporary exhibiting companies. Located in downtown Atlanta, the AmericasMart complex contains more than seven million square feet of space. It’s a huge global stage on which manufacturers, designers and sales representatives unveil new lines, launch new designs and introduce new categories – all for the benefit of buyers seeking all that is fresh and first in the home, rug, gift and apparel arena. For more information, please visit www.americasmart.com.
