Oct 26, 2012

tag Launches New Catalog Strategy

Trade Associates Group, Ltd. (tag) announced that the company has developed a new catalog strategy that better reflects today’s independent retailer marketplace. Two seasonal catalogs and one “everyday” book will be published annually, beginning immediately with this week’s release of tag’s new “todayandeveryday 2013” catalog.

“Today’s more segmented independent retailer landscape demands a more focused approach,” said Joe Fahy of tag. “More and more, stores’ assortments may include table and kitchen basics, or holiday and seasonal themed merchandise, but not always both.”

The 80-page seasonal book and 160-page “everyday” book replace the twice annual catalog that could run over 250 pages. In addition, supplements, such as the company’s recent “out of the home” flyer of personal fashion accessories, will be published as needed.

“For those accounts that carry everything, our reps will use both books,” continued Fahy. “But our new strategy gives them the opportunity to zero in on specific needs much more quickly.”

About tag
Founded in Chicago in 1976, tag designs and distributes thousands of tag branded housewares, tabletop, home décor, furniture, personal accessory, and gift products. tag’s mission is to produce products that are well designed, of high quality, and affordable. tag introduces hundreds of new products every six months … products that sell every season and every day of the year.