Oct 26, 2012

Tervis Arrives in Style with New Contrast Collection

Tervis®, the leader in insulated drinkware, introduced their new Contrast Collection at the New York Tabletop show in October. The collection features a new solid white inner wall, a first for the 66 year-old company, and appeals to the more fashion-forward consumer who will find its contemporary style suitable for entertaining and tabletop settings.

Available for purchase in January 2013, the collection features eight distinct patterns with elements of lace and interpretations of organic images like bamboo, animal prints and floral. The dramatic interplay of the strong black against the crisp white is what gives the Contrast Collection its name.

A “Solid” Move
Since 1946, Tervis fans have come to know and love the classic transparent surface of Tervis drinkware. Each double-wall piece of the iconic tumblers, mugs and water bottles are produced using an “inner” and “outer” wall. The two are ultrasonically sealed together, creating a pocket of air that insulates the beverage to keep hot drinks hot and cold drinks cold.

Throughout the company’s history, these inner and outer walls were clear with thousands of design options adorning the interior wall. In keeping with current fashion and market trends, Tervis chose the pairing of black against its new white interior for its simple, yet striking, juxtaposition to create a bold, fresh statement that also stands the test of time. The white opaque inner wall ushers in a new era that will allow for a multitude of exciting new designs options in the future.

“Our customers are always excited to see what Tervis comes out with each season. I think they are going to be extra delighted by the white inner wall seen in the Contrast Collection,” says Rich Kaplan, Tervis President of Sales and Marketing, Chief Brand Officer. “It allows us to delve into contemporary styling that appeals to our current Tervis fans as well as new consumers who will be drawn to this elegant design.”

Tervis has enjoyed a loyal and timeless following, and with good reason. Both the traditional clear and new white-wall drinkware offer the same features and benefits, including that they reduced condensation, are made in America, virtually unbreakable, carry a lifetime guarantee, and are safe in the microwave, dishwasher and freezer.

Available in 16oz size, the Contrast Collection will retail for $19.95 single or $39.95 for a set of two in specialty gift boxes. For more information contact a Tervis sales representative at 866.392.1964.