Aug 13, 2012

Tervis Introduces New Hello Kitty Collection

Tervis®, the leader in insulated drinkware, has teamed up with Sanrio’s Hello Kitty® brand for a new collection featuring the global pop icon. The new line was introduced in July at the Atlanta International Gift & Home Furnishings Market®.

“We are honored to partner with such a popular brand,” says Kathy Greif, Tervis Marketing Director. “Both the Tervis and Hello Kitty brands resonate with a range of consumers and focus on fun. We are excited to bring the collection to our customers and to introduce Tervis to the Hello Kitty fan base”

Hello Kitty has been charming her way into the hearts of fans worldwide for nearly 40 years with a product offering that ranges from school supplies and stationery to fashion accessories, electronics and appliances – and now full-of-fun drinkware.

Tervis drinkware keeps hot drinks hot and cold drinks cold. The insulated products are made in America and are virtually unbreakable, as well as microwave, dishwasher and freezer safe.

The new Hello Kitty collection will be available in four unique wrap-a-round designs in Tervis’ 10oz, 10oz wavy and 16oz sizes and come with coordinating pink lids. The adorable designs feature the classic Hello Kitty with signature bow:
 Hello Kitty Pink Face
 Hello Kitty Cupcake
 Hello Kitty Sitting
 Hello Kitty Dots

The Hello Kitty collection retails for $19 and is now available. For more information call 1-866-TUMBLER.

About Tervis
Tervis has been making fabulously fun, insulated drinkware right here in America since 1946. With a lifetime guarantee, Tervis products keep hot drinks hot and cold drinks cold, are virtually unbreakable, are microwave, dishwasher and freezer safe, reduce condensation, and can be personalized for any hobby or interest. In fact, Tervis has thousands of designs to choose from, including license agreements with some of the world’s most beloved brands and sports teams. Tervis is more than drinkware; it’s a lifestyle that’s truly an everyday on-the-go outlet to express yourself. Tervis products are available at tervis.com, Tervis company stores, and at 5,000-plus retail outlets nationwide. For more information, please call 866-TUMBLER, or visit us at on Facebook: TervisTumblerCo, Pinterest: tervisofficial and Twitter @tervistumbler. Tervis is located at 201 Triple Diamond Blvd., North Venice, Florida, 34275.

About Sanrio
Sanrio, best known for global icon Hello Kitty and home to many endearing characters including Chococat, My Melody, and Keroppi, is a worldwide lifestyle brand founded on the “small gift, big smile®” philosophy — that a small gift can bring happiness and friendship to people of all ages. For over 50 years, this philosophy has served as the inspiration for the broad spectrum of unique Sanrio products and experiences. Today, more than 50,000 Sanrio-branded items are available in over 70 countries and upwards of 12,000 U.S. locations including department, specialty, national chain stores and over 100 Sanrio boutiques. For more information, please visit www.sanrio.com and www.facebook.com/hellokitty.