Oct 20, 2010

Tetris® Game to be Developed for Keychain Carabiner Debut

Southampton, PA – Basic Fun, a division of the Good Stuff Company, and Blue Planet Software, Inc., the company that manages the exclusive licensing rights to the Tetris® brand, today announced the anticipated debut of the Tetris game on keychain carabiners. Tetris, one of the most recognized casual gaming brands in the world, will be available for the first time ever outside of Japan on keychain carabiners through Basic Fun’s line of dynamic handheld electronic devices. The Tetris game will be available in this fun, take-everywhere format for under $10.00, beginning Fall 2011.

“Basic Fun’s line of licensed handheld electronic games continues to grow, and we are thrilled to add and debut Tetris, the interactive and mobile gaming phenomenon, as a keychain game in our line up,” said Alan Dorfman, President of Basic Fun. “The recent response to our Tetris Carabiner at both the Dallas Toy Fair and Hong Kong Toy Show was very strong, and we look forward to its release in Fall2011.”

“This agreement with Basic Fun opens many new doors for the Tetris brand, and we’re looking forward to working with their innovative and successful team,” said Henk Rogers, president and CEO, Blue Planet Software, Inc. “Basic Fun has created and licensed some of the most inventive novelty toys on the market, and Tetris is a truly portable and play-anywhere game—so we’re natural partners! Working together, our fans will have an all new way to take Tetris with them wherever they go.”

Created in 1984 by Russian-born mathematician Alexey Pajitnov, the Tetris game revolutionized puzzle games with distinctive “falling” blocks, called Tetriminos, that players could arrange in real time along the bottom of the rectangular playing field, or “matrix,” in order to clear lines. Since then, the game has been translated into more than 50 languages and it is played in more than 50 countries worldwide. To date, hundreds of millions of units have been sold.

About the Tetris® Brand
The Tetris® brand is one of the leading and most distinctive video game brands and franchises in the world. In the game’s 25-year history, hundreds of millions of units have been sold. Loved globally by people of all ages and all cultures, the Tetris game continues to be one of the most widely recognized video games of all time. Tetris Holding, LLC is the owner of Tetris rights worldwide and The Tetris Company, LLC is its exclusive licensee. The Tetris Company, through its agent Blue Planet Software, Inc., licenses and manages the Tetris intellectual property and franchise worldwide. Today, Blue Planet Software continues to work with licensees to deliver top quality Tetris products that are relevant, fun and challenging for its millions of players. For the latest information about the Tetris brand and Tetris products, please visit www.tetris.com.

About Basic Fun
Basic Fun, a division of the Good Stuff Company, reinvented the impulse toy category with its innovative line of miniature working toys based on the world’s most beloved brands. Now with over 80 licensing agreements from industry leaders such as Hasbro, Fisher Price, Disney and Cartoon Network, Basic Fun continues to lead the category with inventive, high quality toys and accessories.

For additional information, contact Jennifer Devine at (609) 828-0970.