Feb 28, 2019

The Christmasworld trends for 2019/20

Natural, sustainable and unusual

Green is in vogue – at the world’s leading trade fair for festive and seasonal decorations, not only matcha green but also naturalness and sustainability were on trend. Appropriately, the canon of shapes is geared around the aesthetics of Scandinavia and Japan.

It was also clearly demonstrated at Christmasworld at the end of January 2019 that products are becoming more meticulously crafted, which means they are more individual, selective, and even luxurious. But charming and cheerful designs are also on the rise, and these are enriching festive decorations.

The Christmasworld trends in detail

Tender festivities, essential ceremonies, sweet traditions and luminous celebrations – this is how Stilbüro bora.herke.palmisano describes the four big trend worlds for the coming 2019/20 festive season. On behalf of Messe Frankfurt, the designer trio was once again responsible for the much acclaimed trend area.

Four Main Trends

Tender festivities: A minimalist design —  unusual shapes and surfaces, combined with matt finishes, stone effects, as well as creased or folded textures and exquisite papers.

Essential ceremonies: Expressed in rough, untreated surfaces and warm, baked colors — a handcrafted and natural look.

Sweet traditions: A cheerful, charming and light-footed trend: the surfaces are evocative of icing and sugar pearls, and there are hand-written patterns and drawings, as well as naive motifs.

Iridescent surfaces: Spangles and sequins, ultra-shiny finishes and lurex effects, as well as velvet and feathers, make up an unusual Christmas ‘couture’.

Luminous celebrations: Elegant, luminous and dark shades with intensive colorings and changing metal colors are trending.

Trend Characteristics

A variety of characteristics are featured in decorations for 2019/20, according to Christmasworld.

Deeper, richer, darker are the most important colors: In addition to the matcha trend color and all the different shades of green, an intensive deep blue is also coming to the fore in the seasons ahead.

Striking baubles and tree decorations: The variety of Christmas tree decorations knows no bounds and winter has long ceased to be the only central motif. Decorations such as food, wristwatches and items or creatures from the sea can be brought into the wintery room. Valuable and meticulously crafted baubles and tree decorations are also on trend: for handing down the generations.

Materials

Nature is the most popular material. Wood, cotton, linen, glass, ceramics, terracotta and recycled plastic and paper were the most popular raw materials at Christmasworld. 

Shapes

Leaves, blossoms, winter animals, sea creatures, birds and insects are still on trend. Nature defines both the materials and the shapes, and traditional winter animals continue to have a place in Christmas decorations – as stand-alone objects or small tree decorations.

Ribbons & wrapping materials

The color spectrum of the style worlds is also reflected in the seasonal wrapping materials. With ribbons, natural materials are very clearly on trend: there is a strong focus on cotton, linen, jute and raffia. To complement this, decorative gift tags made of thin wood, perhaps in the shape of cacti, or tassels and thick felt cords, broaden the scope for different wrapping possibilities.

Candles & fragrances

There were hardly any exhibitors at Christmasworld who did not use recycled plastic for their tea lights. The transparent plastic packaging was frequently replaced by small paper bags. Also on trend are candles in different containers: in glass, terracotta bowls and metal tins.

Visual merchandising & lighting

Beautiful lighting – particularly from energy saving LEDs. The Christmasworld exhibitors showed very impressively how this works.