The Whitehurst Co. celebrates 80 years in the gift industry
The Whitehurst Co. announced its 80th anniversary, marking eight decades of excellence, innovation and heartfelt service in the gift industry. Since its founding by Morris and Olga Whitehurst in 1946, the company has grown into a celebrated leader in holiday décor, renowned for its commitment to quality and customer satisfaction.
Honoring a family legacy
Established in the postwar era, Whitehurst Imports began as a small, family-run business rooted in the values of integrity and dedication. Morris and Olga Whitehurst’s vision was simple: bring joy to homes through beautifully crafted gifts and decorations. Over the years, their passion and perseverance have shaped a company that remains family-run, honoring tradition while embracing change. Each generation has built upon the legacy, ensuring that every product reflects the care and attention that has defined Whitehurst for 80 years.
Curating Holiday Magic: Our product range
From its inception, Whitehurst has specialized in importing the finest Christmas ornaments, nutcrackers, elves, and an array of holiday products. The company’s catalog has expanded to include candles, inspirational items and exclusive collections that capture the spirit of every season. Customers return year after year for the signature blend of classic charm and personal style that sets Whitehurst apart.
Designer Collaborations: Bringing vision to life
Innovation is at the heart of The Whitehurst Company’s mission. Collaborations with renowned designers over the years have enriched the company’s offerings and delighted loyal customers. Zim’s The Elves Themselves Collectibles by artist Craig Zimmerman has been a long-lasting exclusive collaboration that offers a collection of elf figurines that make it easy to believe. The latest partnership with renowned designer Eddie Ross offers glass ornament collections that seamlessly marries timeless elegance with modern flair, further elevating Whitehurst’s reputation for curating unique and inspired holiday décor.
Commitment to customer service and customization
At Whitehurst, every customer is treated as part of the family. The company’s dedication to personalized service, curated collections and product customization ensures that each client’s vision is realized. Whether selecting ornaments for a cherished tradition or designing a bespoke holiday display, Whitehurst’s skilled team is committed to making every experience memorable. Custom ornaments have been created for customers that include Walt Disney, MacKenzie Childs, Vera Bradley and many more.
Celebrating 80 Years: Events, giveaways and a festive showroom
To commemorate this wonderful milestone, The Whitehurst Company is hosting a series of special anniversary events throughout 2026. Customers and industry partners are invited to visit the newly refreshed Atlanta showroom. Exciting giveaways and promotions will be offered throughout the year as a token of appreciation for the trust and loyalty shown by generations of customers.
Looking Ahead: Tradition meets innovation
As The Whitehurst Company celebrates 80 years, it remains steadfast in its commitment to quality, creativity and customer satisfaction. The introduction of new products and ongoing collaborations with top designers signal a bright future, where tradition and innovation continue to inspire.
Whitehurst extends its deepest gratitude to its customers, partners and community for their support over the past eight decades. The company looks forward to many more years of bringing joy and beauty into homes around the world.
