Oct 21, 2013

The Wizard of Oz Celebrates 75th Anniversary with Tervis Collection

In honor of the landmark anniversary of The Wizard of Oz, Warner Bros. Consumer Products is partnering with Tervis, the innovator of insulated drinkware, to launch a 75th Anniversary Collection of drinkware products featuring the film’s most recognized and remembered stars. Dorothy, Tin Man, Scarecrow, Cowardly Lion, and of course Toto will be featured in Tervis’ new The Wizard of Oz Anniversary Collection.

Tervis and Warner Bros. Consumer Products have been partnered since August of 2012 and since then have launched drinkware designs featuring many of Warner Bros.’ beloved characters, including Looney Tunes, Batman, Wonder Woman, Scooby-Doo, and now, The Wizard of Oz.

The Wizard of Oz Collection by Tervis leads drinkware dreamers and wishers down a Yellow Brick Road of fun. Just like a pair of Ruby Slippers, the two sides are a match made in the Emerald City.

“Like the film, Tervis has a loyal following of fans that we call Tervo-maniacs,” says Maureen Mason, Tervis Vice President of Licensing. “The launch of Tervis’ The Wizard of Oz Anniversary Collection allows fans of the movie and the drinkware to come together as one.”

Tervis products keep hot drinks hot and cold drinks cold, offer a lifetime guarantee and are made in America.

Tervis’ The Wizard of Oz Collection will launch with four designs including a sequin Ruby Slipper, Good Witch- Bad-and-Witch and “We’re not in Kansas anymore.”

The designs showcased for the first time at the New York Tabletop show and are now available in a variety of sizes. Call a Tervis Account Representative today at 866.392.1964 or email retailers@tervis.com for more information.