Apr 18, 2014

Three Ribbons Florist and Handcrafted Gifts opens in Springfield’s Tower SquareBy Jim KinneyMassLive.com

Springfield, MA – Three Ribbons Florist and Handcrafted Gifts in Springfield’s Tower Square needs eye-catching displays that change frequently enough to draw the interest of passers-by.

“Think about it, the average consumer might go the Holyoke Mall just once every few weeks,” said operations manager Mischa Epstein. “But people walk past here every day. I wave to the same people every day.”

But it is the eternal problem for retailers in Tower Square: How best to capture business from workers who populate the building every weekday?

Read complete article »