Aug 2, 2012

Three Exhibitors Awarded Outstanding Achievement in Visual Merchandising at Gift+Home at Las Vegas Market

Three gift and home décor exhibitors were recognized this week for Outstanding Achievement in Visual Merchandising at Gift+Home at the 2012 Summer Las Vegas Market. Primitives by Kathy, eyebobs eyewear and The Naked Bee all took home awards commending their aesthetic sensibility. Each winner received celebratory flowers and champagne, plus a credit toward space at the next Market.

Celebrity designer Monica Pedersen of HGTV and home products and trends editor Julie Smith Vincenti evaluated spaces on innovation, creativity, technique and aesthetic. Because space was limited by booth size, each exhibitor was challenged to craft an inviting display using limited resources and space.

Pedersen and Smith Vincenti said this year’s winners were very attentive to vertical space, branding identity and smart signage. The winners managed to beautifully display their products while also sending clear messages about personality and price. Each winner managed to craft a narrative through the product arrangement, similar to what you’d find in a retail environment. Thanks to the thoughtful designs, each winner saw strong traffic throughout Market.

Annie Schickel, designer for Primitives by Kathy, said that the award was meaningful to her and to the business. “We were thrilled to have received this merchandising award and appreciate everyone in Las Vegas for recognizing us,” said Shickel. “Sometimes it’s about building an awesome display with what you have available, so to be recognized for what we do is amazing. We work hard to make our space inviting so that customers connect with it and want to come in. We have had a great show and have seen so many new customers.”

Jason Engelman, certified optician and designer for eyebobs eyewear, created an innovative backdrop with light boxes and mirrors to make the product pop. Engelman said he’s pleased that the displays have been successful. “I think it’s fantastic to be recognized for something we’ve been working so hard on,” he said. “The traffic at this market has been better than it has for a long time. Every show has grown and that’s why we’ll keep coming back. The venue is fantastic.”

Rob Bates, director of sales and marketing with The Naked Bee, a natural bath and body product line, said that this recognition amplified an already successful Market. “We were surprised, thrilled and quite humbled and honored to receive the merchandising award. We try to create a fun and exciting atmosphere to invite the customer in. It was exciting when the crew walked up with cameras flashing, champagne and flowers to present the award. We are impressed with the energy level and hospitality at the Market. We will certainly be back.”

Gift+Home at Las Vegas Market is widely regarded as the must-attend gift and home décor show in the West. With an array of merchandise in all gift categories—floral, seasonal, home décor, candles and more—this international showcase provides the industry with a large-scale trade event that fuses the best gift resources for buyers on the West Coast in an unrivaled market destination.

Gift+Home at Las Vegas Market features a strong variety of dynamic gift products and lines. Gift+Home temporaries, located on the 5th floor of Building C, join the hundreds of permanent showrooms featuring top gift and décor lines. This Market consistently generates added value to both attending exhibitors and buyers by allowing for vast crossover potential among the gift, furniture, home décor and accessory industries.

For more information, visit GiftandHomeLV.com.

About World Market Center Las Vegas
World Market Center Las Vegas is an integrated home and hospitality contract furnishings showroom and trade complex. The campus showcases furniture, decorative accessories, gift, lighting, area rugs, home textiles and related segments, as well as the Las Vegas Design Center open daily to consumers and designers. For more information on World Market Center Las Vegas and its trade shows including the bi-annual Las Vegas Market and Gift+Home, visit www.wmclv.com. Find us on Facebook and Twitter.

World Market Center Las Vegas is a property of International Market Centers, L.P. (IMC), the world’s largest operator of premier showroom space for the furnishings, home décor and gift industries. International Market Centers owns and operates 11.5 million square feet of world-class exhibition space in High Point, N.C. and Las Vegas. IMC’s mission is to build and operate an innovative, sustainable, profitable and scalable platform for the furnishings, home décor and gift industries. For more information on IMC, visit imcenters.com.